TrustArc Website Monitoring Manager

Manage digital tracker privacy risks to help meet GDPR, CCPA and other privacy compliance regulations.

Using cookies and other tracking technologies enables you to provide an enhanced user experience on your website. But these technologies can also introduce privacy risks, leading to compliance problems along with challenges keeping track of dozens or hundreds of third parties who have access to your site. TrustArc Website Monitoring Manager scans your websites to identify privacy compliance risks and manage trackers for cookie consent and other compliance requirements.

TrustArc Website Monitoring Manager

Website Monitoring Manager Screenshot

TrustArc Website Monitoring Manager provides in-depth, actionable data in a user friendly cost-effective solution.

TrustArc Website Monitoring Manager Features

Deep Privacy Scans

Our crawling technology can automatically navigate your website – encompassing up to thousands of pages – to identify tracking activity.

Deep Privacy Scans

Cookie Consent Integration

Seamless integration with our Cookie Consent Management solution provides automated updates that, among other things, help you meet GDPR requirements.

Cookie Consent Integration

Tracker Categorizing

Trackers are automatically grouped by industry and type so that you can quickly drill down on a type and investigate further.

Tracker Categorizing

Privacy Sensitivity Index (PSI)

Third parties are matched in a database of thousands of known trackers, each scored with the TrustArc proprietary Risk Index. High, Medium and Low grouping helps you prioritize how you follow up.

Privacy Sensitivity Index

ICO Requirement Support

Address existing and forthcoming guidance from the Information Commissioner's Office (ICO). Guidelines such as conducting a full cookie audit on websites and providing valid consent options are regularly monitored by regulatory authorities.

ICO Requirement Support

CNIL Compliance Support

Address existing and forthcoming guidance from the Commission nationale de l'informatique et des libertés (French CNIL). Traditional approaches to deploying cookies and tracking technologies must comply with the new standards.

CNIL Compliance Support

Daisy Chain Analysis

For every tracker found we will also provide a history of all website calls that ultimately brought them to your site.

Daily Chain Analysis

Detailed Tracker Summary

You’ll get a detailed list of trackers found on your website, along with type and frequency of use.

Detailed Tracker Summary

Tracker Metadata

For each third-party tracker found, TrustArc Website Monitoring Manager will give insightful company information to help you determine the right course of action to, for example, meet GDPR requirements and avoid GDPR fines.

Tracker Metadata

Site Performance Metrics

For each tracker found you can also find out how they may be impacting website performance and potentially negatively impacting the user experience.

Site Performance Metrics

Exporting & Archiving

With a single click you can generate an Excel report that can be shared with others or saved in your results archive.

Exporting and Archiving

End to End Privacy Management

Part of the TrustArc Platform which manages all phases of privacy compliance, including assessments, data inventory & mapping, vendor risk, cookie consent, DSARs and much more.

TrustArc Platform

Streamlined Implementation Process

TrustArc can help you manage the ongoing discovery and analysis of tracking activity across all your web properties.

Review our 7-step process:

Step One

Project Scoping

Customers provide the URLs for websites they want scanned and how deep into each site they want to go. They also determine the frequency needed to keep up with the pace of change.

Step Two


A Technical Account Manager will set up your scan along with the desired page depth, frequency and geography.

Step Three

Scan Execution

Scanning starts at the home page and automatically crawls through all links capturing user tracking technologies along with the string of calls that bring a tracker to your site. Third parties found are matched to our extensive tracker database providing a rich level of information for follow up.

Step Four

Review & Analysis

After the digital scan is complete, the Technical Account Manager will analyze the data and schedule a call to walk customers through findings of first and third party trackers, PSI scores, tracking technologies types, market verticals, network performance, and more.

Step Five

Account Training

Beyond the findings report, customers can request user training to view results, analyze data or export / share with others.

Step Six

Regular Updates

With each subsequent scheduled scan, TrustArc Website Monitoring will detect new trackers and alert you. With a subscription to Cookie Consent Manager, you’ll also get automatic updates to your customized consent mechanism.

Step Seven

White Label Management

Take control of which tracking cookies are authorized to be on your site with administrative tools that let you identify those who have been vetted and deemed okay.

Website Monitoring: Frequently Asked Questions

Below are answers to some of the most popular website tracker questions that we’ve received from customers.

What is a website tracker?

Website trackers collect information about which websites you're visiting, as well as information about your devices. Although cookies and other types of trackers have a number of positive aspects, such as remembering logins and letting users resume where they left off in a previous session, they can be invasive. In addition to cookies, other types of website trackers include; website beacons, server logs and browser fingerprinting.

What is a cookie?

Cookies are a commonly-used method of collecting personal data and are utilized by most websites. A cookie is a small text file that is downloaded and stored within a web browser when you visit a website, to provide a way for the website to recognize you and keep track of visitor preferences.

What is the GDPR?

The General Data Protection Regulation (EU) 2016/679 ("GDPR") is a European Union (EU) law that deals with data protection and privacy for all individuals within the European Union. It also addresses the export of personal data outside the EU.

How does the GDPR define personal data?

General Data Protection Regulation (GDPR) is designed to protect “natural persons” visiting websites “with regard to the processing of personal data and on the free movement of such data.” The GDPR has significantly broadened the concept of “personal data” for privacy purposes, including technical identifiers, location data, IP address, photos and other information that directly or indirectly can identify a distinct person, regardless of context.

What does the GDPR say about cookies and online tracking?

Per GDPR, the setting of tracking cookies can only occur once the user has provided their consent.

What is cookie consent?

Cookie Consent is designed to provide website visitors with choice and control over their consent to use cookies and other tracking technologies when visiting websites. The capability is delivered using cookie consent code, and is required as part of compliance with the ePrivacy directive, GDPR, and the forthcoming ePrivacy Regulation.

How do cookies and other website trackers affect privacy compliance?

Under GDPR, “all EU member states must treat cookies and other technical identifiers as personal data.” Website owners and operators must explicitly educate users on how they plan to use their personal data (aka cookie consent), on an opt-in basis. Also, organizations cannot restrict website usability or services based on whether or not consent was granted.

What is a Tag Management System?

Tag management system, offered by vendors such as Adobe, Tealium, Signal, Ensighten, Google and others, is designed to help manage the lifecycle of website trackers. When integrated with products, like TrustArc’s Cookie Consent Manager, tag management systems can support the strictest level of cookie consent — a "zero-cookie load". This means that you will be able to suspend cookies and other personal data processing actions from loading onto your website prior to obtaining the data subject's consent.

Identify and analyze tracking activity and privacy risk across all of your websites.