Cookie Consent Manager

TrustArc Cookie Consent Manager

Address cookie consent privacy compliance requirements.

The EU Cookie Directive mandates that you collect information in accordance with strict requirements. As the regulatory landscape evolves, your current policies and practices may need to change. The complexity of data collection technologies employed today and access given to social media partners and third-party companies creates a key challenge - providing the proper form of consent to website visitors and users of your mobile apps.

TrustArc Cookie Consent Manager

A powerful, flexible, proven solution to address Cookie Compliance. Whether it's implied consent, expressed consent, or a hybrid method, we can make sure you're delivering the correct notice each time. Cookie Consent Manager is hosted on reliable and proven infrastructure, so we can provide some of the highest uptime SLAs in the industry.

Cookie Consent Manager Features


Privacy Compliance Scanning

Detect a broad range of tracking technologies, including JavaScript tags, web beacons, local storage objects, device fingerprinting, and much more. Scan results will trigger automatic updates to your Cookie Consent.

Privacy Compliance Scan

Reverse IP Lookup

Identify the country of each site visitor, allowing you to match the delivery of the consent notice to the specific regulatory requirements for the requesting party.

Reverse IP Lookup

Privacy Compliance Reports

Reporting includes the number of times Cookie Consent is served, the number of clicks, and the number of opt-in and opt-out selections.

Privacy Compliance Reports

Consent API

Integrate with any tag management system to identify and block unwanted third parties without exposing visitors to your site.

Consent API

Visual Customization and Branding

Your consent mechanism can be custom tailored to align with your corporate branding. Select colors, fonts, and logos to maintain your site’s look and feel.

Visual Customization and Branding

Browser Language Settings Detection

Deliver in-language content to the user making the request, ensuring users get notifications based on their individual language preferences and giving them the best possible user experience.

Browser Language Settings Detection

Streamlined Implementation Process

Review our proven 8-step process:


Step One

Digital scan

Setting up Cookie Consent Manager starts with a scan of your websites, up to thousands of pages deep. You can scan most pages, including those behind the login for cloud-based solutions. This scan provides insight into the first and third parties with access to your site.

Step Two

Trackers analysis

Cookie Consent Manager will identify and organize trackers into customizable groups, providing your customers a choice of who tracks them and reducing the risk that they will abandon your site.

Step Three

Consent engine configuration

Create the customized notice and choice mechanisms that take your users through the opt-in/opt-out path in accordance with both appropriate laws and regulations and your internal policies.

Step Four

User screen customization

Add your logo, adjust the design, and change the copy of your Cookie Consent to fit the look and feel of your brand.

Step Five

JavaScript implementation

We will send you a short JavaScript tag that you can add to your site along with best practice tips for optimizing performance based on your website set-up. For Managed Service customers, this is all the work you’ll need to do.

Step Six

Quality assurance

The Technical Account Manager setting up your Cookie Consent will conduct thorough testing for you in a staged QA environment before your customers are potentially impacted.

Step Seven

Staged deployment

Our Technical Account Managers will work with you to push your Cookie Consent live and then conduct real user testing to ensure seamless execution.

Step Eight

Ongoing monitoring

Once your Cookie Consent is in place, you can schedule regular scans to monitor new tracking activity. The integration of our scanning technology with Cookie Consent Manager lets you automatically update your consent notice, helping you stay in compliance with the EU Cookie Directive.