TrustArc Ads Compliance Manager DAA / EDAA / DAAC AdChoices Compliance Watch Video Manage DAA / EDAA / DAAC online behavioral advertising AdChoices privacy compliance requirements. Online Behavioral Advertising (OBA), requires that you provide users notice and choice regarding the use of their information. Managing this process across dozens or hundreds of ad campaigns and millions or billions of ad impressions requires a technology solution that can operate at scale while providing a great user experience. Brands, publishers, and ad tech platforms all need to comply with the DAA / EDAA / DAAC self-regulatory programs.Learn More TrustArc Ads Compliance Manager A comprehensive technology solution that overcomes the challenges of addressing consumer privacy opt-outs across any platform, device, real-time bidding (RTB) technology, or cookie/non-cookie environment. Whether you are an advertiser/ad network running Online Behavioral Advertising (OBA) ads, or a publisher allowing data collection for OBA purposes on your website, Ads Compliance Manager is your one-stop solution. TrustArc Ads Compliance Manager Features Online Reporting Reporting includes the number of impressions, AdChoices clicks, click-through Rates, and opt-out selections. Browser Language Settings Detection Cutting edge technology makes creating a secure, centralized inventory fast and sustainable. Technology Infrastructure Our simple, scalable and flexible solutions sit on top of solid infrastructure that serves billions of impressions each month. Tag Generator With a few simple clicks you can create new tags or make changes to existing ones. EDAA Privacy Verification TrustArc is also an authorized EDAA Trust Seal Certification provider. For more information, visit EDAA Certification. TrustArc Platform Ads Compliance Manager is part of the TrustArc Platform which provides capabilities to manage all phases of privacy compliance. For more information, click here. How It Works In-Ad Implementation Step 1: A light-weight ad tag embeds the AdChoices Icon on or near the ad. Step 2: When clicked, the icon opens a privacy notice over the ad. Step 3: A consumer can click through the privacy notice to the Opt-Out Manager. Publisher / On-Site Implementation Step 1: Publishers can implement Ads Compliance Manager with a simple HTML insert, embedding the AdChoices Icon on any page. Step 2: When clicked, the icon opens a TRUSTe-powered pop-up, providing consumers with ad privacy notice. Step 3: Consumers can click through the ad privacy notice to navigate to the Opt-Out Manager. Industry News DAA Summit 2018 SponsorWe were proud to be a Gold Sponsor at the DAA's annual conference for the sixth year in a row! IAB Research Awards WinnerTRUSTe / EDAA Consumer Privacy Advertising Research wins IAB EU Research Award. Looking for help with DAA / EDAA / DAAC advertising compliance? Schedule a Demo Resources × This video is unavailable due to your cookie preference setting. To view the video: (1) Click the ‘Cookie Preferences’ button in the bottom right; (2) Change the ‘Functional Cookies’ setting to ‘Yes’; (3) Refresh the page.