TrustArc Ads Compliance Manager
DAA / EDAA / DAAC AdChoices Compliance

Take control of AdChoices privacy compliance requirements with TrustArc.

Online Behavioral Advertising (OBA), requires that you provide users notice and choice regarding the use of their information. Managing this process across dozens or hundreds of ad campaigns and millions or billions of ad impressions requires a technology solution that can operate at scale while providing a great user experience. Brands, publishers, and ad tech platforms all need to comply with the DAA / EDAA / DAAC self-regulatory programs.

TrustArc Ads Compliance Manager

Ads Compliance Screenshot

A comprehensive technology solution that overcomes the challenges of addressing consumer privacy opt-outs across any platform, device, real-time bidding (RTB) technology, or cookie/non-cookie environment. Whether you are an advertiser/ad network running Online Behavioral Advertising (OBA) ads, or a publisher allowing data collection for OBA purposes on your website, Ads Compliance Manager is your one-stop solution.

TrustArc Ads Compliance Manager Features

Online Reporting

Reporting includes the number of impressions, AdChoices clicks, click-through Rates, and opt-out selections.

Online Reporting

Browser Language Settings Detection

Cutting edge technology makes creating a secure, centralized inventory fast and sustainable.

Browser Language Settings Detection

Technology Infrastructure

Our simple, scalable and flexible solutions sit on top of solid infrastructure that serves billions of impressions each month.

Technology Infrastructure

Tag Generator

With a few simple clicks you can create new tags or make changes to existing ones.

Tag Generator

EDAA Privacy Verification

TrustArc is also an authorized EDAA Trust Seal Certification provider. For more information, visit EDAA Certification.


End to End Privacy Management

Part of the TrustArc Platform which manages all phases of privacy compliance – assessments, data inventory & mapping, vendor risk, cookie consent, DSARs and much more.

TrustArc Platform

How It Works

In-Ad Implementation

Step 1: A light-weight ad tag embeds the AdChoices Icon on or near the ad.

In Ad Implementation - 1

Step 2: When clicked, the icon opens a privacy notice over the ad.

In Ad Implementation - 2

Step 3: A consumer can click through the privacy notice to the Opt-Out Manager.

Ad Preferences Manager

Publisher / On-Site Implementation

Step 1: Publishers can implement Ads Compliance Manager with a simple HTML insert, embedding the AdChoices Icon on any page.

Website Implementation

Step 2: When clicked, the icon opens a TRUSTe-powered pop-up, providing consumers with ad privacy notice.

Ad Privacy Notice

Step 3: Consumers can click through the ad privacy notice to navigate to the Opt-Out Manager.

Opt Out Manager

Industry News


DAA Summit 2018 Sponsor
We were proud to be a Gold Sponsor at the DAA's annual conference for the sixth year in a row!

IAB Research Awards

IAB Research Awards Winner
TRUSTe / EDAA Consumer Privacy Advertising Research wins IAB EU Research Award.

Looking for help with DAA / EDAA / DAAC advertising compliance?