Industry Partners

Industry Partners

TrustArc partners with the leading global policy and industry groups and has been shaping the world of privacy for over two decades.

TrustArc has a broad range of global partnerships comprising policy groups, industry associations, and standards bodies which we utilize to both enhance our offerings as well as help shape the privacy ecosystem. A sampling of these groups is listed below.

Centre for Information Policy Leadership (CIPL) - Member since 2011


TrustArc has been a corporate member of the CIPL for over six years and TrustArc’s General Counsel, Hilary Wandall, is a member of the CIPL Steering Committee. TrustArc also participates in a CIPL industry working group providing CIPL members with industry input as to the implementation of the EU GDPR and other global privacy and data security initiatives.

CIPL is a global privacy and security think tank based in Washington, DC, Brussels and London. CIPL works with industry leaders, regulatory authorities and policy makers to develop global solutions and best practices for privacy and responsible use of data to enable the modern information age. For more information, go to the CIPL website: www.informationpolicycentre.com/about.html

Digital Advertising Alliance (DAA) - Partner since 2010


“TrustArc has been an important contributor to the success of the DAA since 2010 as an Approved Provider, helping support our mission to establish and to enforce independently responsible privacy practices across industry for relevant digital and mobile advertising by providing consumers with enhanced transparency and control -- more than a trillion times globally every month. TrustArc has provided ongoing input to help drive the evolution of our compliance Principles, invested in its technology platform to meet evolving market requirements, and contributed to educating the industry through consumer privacy research and its support for events such as our annual DAA Summit.”
Lou Mastria, CIPP, CISSP – Digital Advertising Alliance, Executive Director

TrustArc has been an approved Icon and Certification Provider for DAA since 2011. The TrustArc Platform is approved as a method for providing evidence of compliance with the DAA Advertising Option Icon / Self-Regulatory Principles.

The DAA Self-Regulatory Program was launched in 2010 by the Digital Advertising Alliance (DAA), a consortium of the nation's largest media and marketing associations, with the advice of the Council of Better Business Bureaus (CBBB). For more information, go to the DAA websites: www.youradchoices.com, www.digitaladvertisingalliance.org, and www.aboutads.info/participants/icon.

Digital Advertising Alliance of Canada - Partner since 2014


“TrustArc has been a steadfast supporter of the Canadian AdChoices program since day one. Their leadership and dedication to industry self-regulation is evident in the work they do on behalf of several of our program participants. It can be difficult to explain complex privacy practices online, so TrustArc provides tools for our participants to communicate their data practices to consumers, in efficient and elegant ways. Plus, the TrustArc team is filled with skilled, creative, and engaging people, which makes working with them a pleasure.”
Julie Ford, Digital Advertising Alliance of Canada, Executive Director

TrustArc has been an approved Icon and Certification Provider for DAAC since 2014. The TrustArc Assurance Platform is endorsed by the DAAC and approved as a method for providing evidence of compliance with the DAAC Advertising Option Icon / Self-Regulatory Principles.

The DAA Self-Regulatory Program is managed in Canada by the DAAC. These associations and their thousands of members are committed to developing effective self-regulatory solutions to consumer choice for online data and interest-based advertising. For more information, go to the DAAC websites: youradchoices.ca/ and www.aboutads.info/participants/icon

European Interactive Digital Advertising Alliance (EDAA) - Partner since 2013


“The EDAA values TrustArc’s service as an approved Icon and Certification Provider for the EDAA Trust Seal, as well as its continued work with the EDAA to produce our joint EDAA OBA program research reports. We at the EDAA believe that our partnership with TrustArc is an important component of our mission to apply pan-European standards to enhance transparency and user control for online behavioural advertising.”
Ionel Naftanaila, Programme Development Director

TrustArc has been an approved Icon and Certification Provider for EDAA since 2013. TrustArc also has partnered with the EDAA for the past three years to produce research reports that review the impact of the EDAA OBA program across 15 EU countries (click here).

The EDAA is a non-profit organization based in Brussels and is responsible for enacting key aspects of the self-regulatory initiative for Online Behavioural Advertising (OBA) across Europe. EDAA principally acts as the central licensing body for the OBA Icon and provides technical means for consumers to exercise transparency and control over OBA. For more information, go to the EDAA website: www.edaa.eu and www.edaa.eu/certification-process/trust-seal/.

Future of Privacy Forum (FPF) - Member since 2011


TrustArc has been a Corporate Supporter member of FPF for over six years and is partnering with FPF to two projects relating to “smart cities” privacy issues (click here) and to children’s privacy issues (click here). TrustArc’s General Counsel, Hilary Wandall, is a member of the FPF Advisory Board. Josh Harris, TrustArc’s Director of International Regulatory Affairs, is a former Policy Director of FPF.

The FPF is a Washington, DC based think tank that seeks to advance responsible data practices. Its current projects focus on data privacy issues relating to Big Data and the emerging Internet of Things, among other issues. For more information, go to the FPF website: fpf.org/

International Association of Privacy Professionals (IAPP) - Member since 2000


“TRUSTe has had a strong history in the privacy field for the past two decades. Our field continues to grow and mature, and the change to TrustArc reflects another step forward for a valued partner. We look forward to TrustArc advancing solutions that help organizations manage privacy in ever more efficient and effective ways.”
Trevor Hugues, IAPP President and CEO

TrustArc has been an IAPP corporate member since IAPP’s inception in 2000. TrustArc was instrumental in the creation with IAPP of its KnowledgeNet event series and the TrustArc – IAPP GDPR Readiness Assessment tool is available for download on the IAPP website. TrustArc’s General Counsel, Hilary Wandall, is on the Board of Directors and Executive Committee of IAPP. She also was the 2016 IAPP Board Chairperson.

The IAPP is the largest and most comprehensive global information privacy community and resource. Founded in 2000, the IAPP is a not-for- profit organization that helps define, support and improve the privacy profession globally. For more information, go to the IAPP website: iapp.org

The Information Accountability Foundation (IAF) - Member since 2014


TrustArc has been a Foundation Partner of the IAF since 2014 and developed the TrustArc DPIA template in coordination with the IAF. TrustArc’s General Counsel, Hilary Wandall, is on the Executive Committee of the IAF Board of Trustees.

The IAF is the global information policy think tank that works with regulatory authorities, policymakers, business leaders, civil society and other key stakeholders around the world to help frame and advance data protection law and practice through accountability-based information governance. For more information, go to the IAF website: informationaccountability.org/