by TrustArc Privacy Intelligence | Feb 20, 2015
Smartphone Users Wary: 68% Concerned About Tracking for Targeted Ads Smartphone users don’t like the idea of being served targeted ads on their smartphones – at least for now. New survey results from Ipsos on behalf of TRUSTe show that 68% of US smartphone users are...
by TrustArc Privacy Intelligence | Dec 4, 2013
Recently, the Council of Better Business Bureaus (CBBB) announced that they are stepping up their enforcement efforts to ensure businesses adhere to the Digital Advertising Association (DAA) Self-Regulatory Principles (see examples). The CBBB is reviewing websites...
by TrustArc Privacy Intelligence | Oct 8, 2013
Rick Armstrong, Senior Product Marketing Manager @TRUSTe Online Behavioral Advertising (OBA) has expanded from desktop and into the realm of mobile and tablet devices. As a result of this evolution, privacy concerns are on the rise. TRUSTe issued 2 new...
by Tony Berman | May 28, 2013
Last week, a globally recognized brand approached us to advise on a Letter of Inquiry from the Council of Better Business Bureau (CBBB) regarding compliance with OBA principles. TRUSTe welcomed the opportunity to help jump in and advise on a corrective course of...
by TrustArc Privacy Intelligence | Feb 4, 2013
Danilo Labovic EU Managing Director | TRUSTe @dlabovic These new rules mean that as of today (4 February) ads presented to UK consumers based on browsing history data (Online Behavioural Advertising OBA), will have to include information within (or near the ad)...