TrustArc Blog

Can You Legally do Analytics Under the GDPR?

July 17, 2017

by Gary LaFever, CEO of Anonos Taking the “personal” out of Personal Data® Many companies aren’t yet aware that they are or will be doing anything wrong processing analytics or using historical data bases under the GDPR. While many companies are understandably focused on conducting data inventories and data protection impact assessments, it is critical to note that inventories and assessments will not support new legal bases required under the GDPR for processing data analytics or for using historical databases involving EU personal data. An important aspect of the GDPR is the new requirement that “consent” must be specific and … Continue reading Can You Legally do Analytics Under the GDPR?