The more you know about your customers, the
better you can provide them with an online
experience that has them coming back for
more. Whether it takes the form of customized
content, social media engagement, or tailored
advertising, better data results in greater
monetization of your desktop and mobile
assets. But as the steward of the information
you collect, you also have great responsibility.
Laws and regulations such as the EU GDPR mandate that you collect information in accordance with stringent privacy requirements.