TrustArc Direct Marketing
Consent Manager

Address GDPR consent requirements for direct marketing activities.

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TrustArc Direct Marketing Consent Manager

TrustArc Direct Marketing Consent Manager is designed to help organizations to comply with GDPR consent requirements for activities such as promoting products and services, surveys, newsletter subscriptions and other marketing activities directed at data subjects. These GDPR consent requirements include the following: (1) personal data must be “processed lawfully, fairly and in a transparent manner” (Article 5(1)), (2) consent must be a “freely given, specific, informed and unambiguous” indication of a data subject’s agreement to processing (Recital 32), (3) an audit trail and detailed consent management record must be maintained (Article 7(1)), and (4) the data subject must be able to withdraw consent as easily as it was given (Article 7(3)).

Key Features of Direct Marketing Consent Manager


Integrated with User Touchpoints

The solution can be embedded across corporate digital properties, such as websites, SMS and email databases (and other databases), using connectors which are specifically designed for GDPR consent processes.

Integrated with User Touchpoints

Customizable

The solution is designed for direct marketing of products and services in compliance with the GDPR, but can be customized to meet your specific needs and goals.

Customizable

Comprehensive Audit Trail

Data that are collected include anonymized ID, form of consent notice, scope of consent or non-consent, consent version, date of consent and end date of consent, withdrawal of consent, business unit obtaining consent and other configurable metadata.

Comprehensive Audit Trail

Centralized Database

You and your approved vendors can query the TrustArc-hosted consent database in order to honor the latest consent status, to manage regulatory and user inquiries, and demonstrate GDPR consent compliance on demand. The database is searchable by marketing activity involved, by date, by business unit and by geography, among other search criteria.

Centralized Database

Compliance Reports

The solution facilitates the production of reports detailing and confirming that all required consents have been captured, that they were freely given, specific, informed and unambiguous, should a regulator or user inquire or if they are needed in connection with litigation.

Compliance Reports

Cookie Consent Manager

TrustArc also offers a solution to support cookie consent management in compliance with the GDPR and other applicable privacy mandates. For more information, click here.

Cookie Consent Manager

Looking for help with GDPR Direct Marketing Consent Compliance?


Resources