Marketing Privacy Assessment

Ensure marketing programs are compliant with all applicable privacy regulations.

With the rise of privacy concerns related to consumer data, marketers must be cognizant of how marketing processes and programs align with regulations. Keeping track of the evolution of your marketing strategy and its alignment with global privacy laws requires deep expertise and analysis. This assessment will help you test your use of personal data, identify gaps in your marketing privacy program, and create a prioritized action plan to ensure consistent use of data across all marketing activities.

TrustArc Marketing Privacy Assessment

TrustArc consultants assess your privacy program against all relevant laws and regulations, and provide a prioritized, step-by-step implementation plan for a marking-focused privacy program.

The deep expertise of our privacy consulting team is augmented by the TrustArc Platform — powerful technology that ensures the assessment is comprehensive, complete and accurate.

The TrustArc Advantage

Powerful Technology - TrustArc
Proven Methodology - TrustArc
Privacy Expertise - TrustArc

Powerful Technology + Proven Methodology + Deep Expertise

The TrustArc Platform powers all solutions, combining:
9+ years of high scale operating experience
1,000s of successful customer engagements
20+ years of privacy industry experience

Our proven, 3-step process to develop a comprehensive marketing privacy plan:


Phase One

Assess Compliance

Assess compliance across all business units. Deliverables include a summary of gaps and remediation recommendations.

Phase Two

Develop Plan

Develop a prioritized action plan with specific remediation recommendations, schedule, and budget / resource estimates.

Phase Three

Build Consensus
Implement Programs

Custom review with key stakeholders to build awareness, and gain agreement on your action plan. Topics include gap & risk analysis, industry benchmarking, and resource plans.

Need help assessing marketing privacy compliance?


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