TRUSTe Enterprise Privacy
Assessments & Certifications

Ensure your websites, apps, and cloud platforms meet privacy best practices.

Convincing potential customers and business partners that they can trust you with their data is now more important than ever in a new world of heightened data privacy awareness. With greater scrutiny, preventing incidents is even more critical to your company’s credibility, brand reputation, and bottom line. Strong data privacy management practices are required to ensure that you are safely collecting and using data across all of the digital properties in your enterprise – websites, apps, and cloud platforms.

Enterprise Privacy Certification Standards

TRUSTe Enterprise Privacy Certification Standards are based on foundational privacy frameworks including the Fair Information Practice Principles, OECD Privacy Guidelines, APEC Privacy Framework, and the EU-U.S. and Swiss-U.S. Privacy Shield Principles. The assessment uncovers privacy risks and provides detailed recommendations so you can take specific steps to close gaps and mitigate risks.

Privacy Expertise - TrustArc
Proven Methodology - TrustArc
Powerful Technology - TrustArc

Deep Privacy Expertise + Proven Methodology + Powerful Technology

TrustArc solutions are powered by a unique combination of deep privacy expertise developed over two decades, proven methodologies refined through tens of thousands of engagements, and powerful technology operating at scale for seven years.

Assessment Features

Privacy Assessments provide the information required to understand and remediate compliance risks. An experienced Privacy Solutions Manager guides you through the process, utilizing our proven methodology and powerful technology.

Comprehensive Assessment

The first step is to define the assessment scope by business units, product/service lines, and digital properties (websites, apps, cloud platforms). A Privacy Solutions Manager works with your team to efficiently guide discovery of necessary information, including relevant data flows and evaluation of your privacy policies and practices against relevant standards.

Tracker Scanning

The assessment is augmented with information gleaned by using TrustArc scanning technology on the applicable digital properties, providing insight into personally identifiable information (PII) data collection, first and third party trackers, and level of risk through the Privacy Sensitivity Index (PSI).

Findings Report

A findings report is delivered which includes a gap analysis, risk summary and remediation recommendations. The report outlines actionable steps required to achieve compliance.

Searchable Audit Trail

All assessment work and supporting documentation is available in a searchable, central repository - providing a way to respond to inquiries and demonstrate compliance for internal / external audits.

Ongoing Guidance

Access to privacy experts for ongoing policy guidance along with educational webinars, events, whitepapers, client advisories, privacy tips and research.

Dispute Resolution

Access to our third-party dispute resolution service, which helps efficiently manage privacy inquiries from customers and addresses dispute handling compliance requirements.

TRUSTe Privacy Feedback Button

External demonstration to consumers, business partners and regulators that your company uses TrustArc technology and tools to manage privacy related questions or concerns. The Privacy Feedback Button may be placed on your digital Privacy Policy page and links to a mechanism for consumers to submit questions or feedback.

Privacy Feedback

Certification Features

Based on the information gleaned from the assessment, a Privacy Solutions Manager guides you through the remediation process, helping to ensure required changes are completed.

Remediation / Validation

A Privacy Solutions Manager assists with any necessary remediation steps, including providing relevant templates and process change advice. We then validate that your privacy statements accurately reflect your updated privacy practices and are consistent with applicable standards.

Letter of Attestation

As proof of TRUSTe Certification, an official Letter of Attestation can be shared with your business partners, providing your organization with competitive differentiation.

TRUSTe Privacy Certification Seal

After completing the required changes, we authorize your use of the TRUSTe certification seal for display on applicable digital properties. The seal is hosted and linked to a TRUSTe Validation Page to provide real-time verification along with an easy-to-understand consumer notice that you meet globally recognized privacy requirements.

TRUSTed Directory Consumer seal

Assess and certify your privacy program meets global standards.