TRUSTe Data Certification

TRUSTe Data Collection Certification

Show customers and partners that you are committed to data privacy best practices.

Technologies are quickly evolving across mobile and cross-device environments – meaning more and more consumer data is passed through those channels. These complexities, as well as the increase of self-regulatory enforcement, are placing 3rd Party data collectors at risk and can lead to potential consequences of legal fees, fines and for non-compliance.

TRUSTe Data Collection Certification

Powered by our Data Privacy Management Platform, this certification reduces privacy risks for companies that act as a 3rd Party data collectors across desktop or mobile environments. This is vital for any company that collects data, such as Personally Identifiable Information (PII) and sensitive segments.

Privacy Expertise - TrustArc
Proven Methodology - TrustArc
Powerful Technology - TrustArc

Deep Privacy Expertise + Proven Methodology + Powerful Technology

TrustArc solutions are powered by a unique combination of deep privacy expertise developed over two decades, proven methodologies refined through tens of thousands of engagements, and powerful technology operating at scale for six years.

Certification Features

TRUSTe Data Collection Certification follow a comprehensive and proven multi-step process to ensure your privacy practices meet applicable regulatory and industry standards.


Data Collection & Discovery

Certifications begin with a review of your data privacy management practices for each data collection platform you want to certify. We work with you to identify a range of information including what data is collected, how it’s used, who shares it with, third party agreements, use of trackers, privacy disclosures, opt-outs, and much more. We also review your stated privacy practices and policies.

Privacy Findings Report & Gap Analysis

We present you with a Privacy Findings Report summarizing a gap analysis between your privacy practices and the TRUSTe Standards along with the changes you need to make to your data privacy management practices and privacy policies to achieve certification. The Certification Standards are built upon the core principles of transparency, choice and accountability and they provide a comprehensive set of requirements based on applicable privacy regulations, industry self-regulatory requirements, and industry best practices.

Certified Privacy Seal

Once we validate that you've implemented the changes outlined in the Privacy Findings Report, you get access to the TRUSTe Privacy Seal. The seal is recognized globally as a high standard for privacy management and displayed on thousands of websites and apps. You can display the seal both on your privacy statement as well as in other prominent places like your website home page and site footer to demonstrate your commitment to privacy. The seal is hosted and linked to a TRUSTe Validation Page to provide real-time verification that your website certification is current and valid.

Letter of Attestation

Once certification is complete, you can request a customized letter of attestation that your company is a TRUSTe client that has undergone a review and alignment with TRUSTe's privacy program requirements. This attestation can be shared with clients and business partners as part of RFPs and other processes reviews to complement the TRUSTe Seal, providing a competitive distinction and selling point.

Privacy Dispute Resolution Service

TRUSTe also offers a third-party dispute resolution service, which helps you efficiently manage privacy inquiries from customers. It also addresses the dispute handling requirements for regulatory programs like the EU-US Privacy Shield.

Ongoing Privacy Guidance

Access to ongoing privacy guidance as it relates to your certification, including new regulations, product plans, geographic expansion, and acquisitions. You’ll get access to Privacy Solutions experts along with Educational Webinars, Seminars, White Papers, and Research Reports.