TRUSTe Expands Industry Leading Data Privacy Management Platform With New Enterprise Application Integration Options

New Platform Capabilities Provide Streamlined Integrations with Top Business Intelligence, Governance Risk and Compliance, Help Desk, Human Capital Management and IT System Management Applications.


Washington, DC, April 19, 2017 – TRUSTe today announced the expansion of its industry leading Data Privacy Management Platform (TRUSTe Platform) with the addition of enterprise application integration options. The new capabilities extend the learning’s from extensive client usage of the TRUSTe Platform to enable businesses to further enhance and streamline privacy program management by efficiently sharing data with other business systems. The integration options now include top BI, GRC, Help Desk, HCM and ITSM applications in both on-premise and cloud formats.

Global privacy requirements, including the GDPR and proposed ePrivacy regulation, along with increased customer concerns and data breach threats are making compliance significantly more complex. Managing privacy impacts multiple organizations, including legal, compliance, information security, marketing, and human resources – requiring seamless coordination of resources, processes, and technology tools across the enterprise. These organizations often have existing systems in place containing valuable information that is essential to successful privacy program management.

Integrating the TRUSTe Platform with these business systems enables privacy teams to significantly increase efficiencies and gain organizational support for investing in a privacy management platform. Some integration examples include:

  • Conducting privacy assessments in the TRUSTe Platform that were triggered from GRC and HCM systems (e.g., Archer, SAP)
  • Exporting assessment remediation tasks from the TRUSTe Platform into service desk systems (e.g., ServiceNow, JIRA) to track project status
  • Importing asset information from IT Service Management systems (e.g., BMC Remedy) to construct data maps for privacy risk analysis in the TRUSTe Platform
  • Exporting risk assessment results and program metrics from the TRUSTe Platform into business intelligence systems (e.g., Crystal Reports, Domo) to produce program accountability reports

Chris Babel, CEO TRUSTe said “This expansion starts the next chapter in privacy compliance by enabling privacy teams to leverage existing information and systems within their company. While we will continue to develop new features and modules within the TRUSTe Platform, the market is requesting we also open our solution to existing, best in breed systems used by businesses worldwide. This enables businesses to achieve compliance in a more timely and cost effective manner.”

TRUSTe has successfully implemented multiple integrations at high scale over the past two years for a range of client use cases and the TRUSTe Platform integration capability is now generally available. Clients looking to integrate existing systems with the TRUSTe Platform should contact their TRUSTe representative or visit www.truste.com. Technology providers looking to integrate their systems with the TRUSTe Platform should visit www.truste.com/truste-partner-program.

About the TRUSTe Platform

The TRUSTe Data Privacy Management Platform provides a powerful, proven, flexible way to operationalize and manage privacy across the enterprise. TRUSTe introduced its first SaaS technology solution in 2011 to address advertising compliance with the DAA AdChoices self-regulatory program. Subsequent releases have included modules for alternative dispute resolution, EU cookie compliance, website tracker monitoring, privacy risk assessments and data inventory management. Today the platform actively supports the privacy operations for over 1,000 clients across a wide range of industries, company sizes, and global jurisdictions – powering tens of millions of website privacy scans, tens of billions of cookie consent notices, and hundreds of billions of privacy compliant ads per year.

About TRUSTe

TRUSTe powers privacy compliance and risk management with integrated technology, consulting and certification solutions – addressing all phases of privacy program management. The foundation for these solutions is our SaaS-based Data Privacy Management Platform which provides powerful, easy to use tools – and is backed by over five years of large scale operating experience across dozens of industries and client use cases. The platform, along with our services, leverage deep privacy expertise and proven methodologies which we have continuously enhanced through tens of thousands of client projects over the past two decades. Headquartered in San Francisco, and with offices around the globe, we help over 1,000 clients worldwide demonstrate compliance, minimize risk, and build trust.

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