Mobile DSP Human Demand and TRUSTe Announce New Partnership to Deliver Data Privacy Management for Agencies and Brands

Mobile DSP Human Demand and TRUSTe Announce New Partnership to Deliver Data Privacy Management for Agencies and Brands


Human Demand Partners with TRUSTe to help build Agency and Brand Trust for Mobile Advertising

New York, NY – April 6, 2013Human Demand, the revolutionary mobile ad technology company that provides advertisers and brands with a transparent view into their campaigns, today announced a new partnership with TRUSTe, the leading global privacy management solutions provider, to deliver data privacy management across Human Demand’s ad buying platform. Human Demand will standardize on TRUSTed Mobile Ads, the industry’s first and only unified privacy management platform for mobile advertising.

By integrating TRUSTed Mobile Ads directly into its platform, Human Demand will provide its agency clients with a mobile advertising solution that builds trust and engagement. In addition, the TRUSTed Mobile Ad privacy management solution also provides consumers with notice, choice, and supports compliance with emerging best practices regarding the collection and usage of customer data.

“By incorporating TRUSTe’s proven data management solution into our Mobile DSP (Demand Side Platform), we are giving our customers the best tools on the market to build trust with their target audience,” said Howie Schwartz, CEO and Founder of Human Demand.

Mobile is the fastest growing segment of the online advertising industry and advertisers, agencies and brands are racing to increase their mobile ads volume and performance. As with the traditional web world, behavioral advertising is a proven strategy to improve performance, but also raises increased privacy concerns with consumers and regulators. TRUSTed Mobile Ads enables players in the mobile ecosystem to build trust with consumers and meet industry compliance requirements – powering privacy-safe mobile advertising and helping to drive innovation.

“We are excited to work with Human Demand to drive more innovative technologies in the mobile ad ecosystem while continuing to enhance consumer privacy management,” said Chris Babel, CEO of TRUSTe. “We are working together to enable privacy-safe targeting for brands and partnering with industry leaders, like Human Demand, to protect consumer interests and deliver ad campaigns in a powerful, safe way to connect with audiences across devices.”

To learn more about Human Demand to start a campaign today, go to www.HumanDemand.com.

About Human Demand
Human Demand, Inc. is a next-generation Mobile DSP+DMP (Demand Side Platform + Data Management Platform) providing real-time access to 30 Billion+ impressions a month across smartphones and tablets. Integrated with the top exchanges for Mobile RTB, Rich Media, and Mobile Pre-roll inventory, the company puts the “human being” in the driver’s seat by offering true transparency for the first time. The company has managed more than 300 mobile ad campaigns with a focus on Hyperlocal, Brand Safety, Mobile Audience Buying and 3rd Party Data partners at scale.

About TRUSTe

TRUSTe powers privacy compliance and risk management with comprehensive technology, consulting and certification solutions. We have two decades experience across all industries and a team of more than 150 professionals developing innovative solutions to address global regulatory and data protection requirements.

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North 6th Agency
212-334-9756
nweatherhead@n6a.com

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