Beta Program for TRUSTe Data Privacy Management Platform Commences at Full Capacity

Beta Program for TRUSTe Data Privacy Management Platform Commences at Full Capacity


Globally Recognized Brands Confirmed for Beta Program, Reflecting Significant Market Demand for Privacy Compliance Solutions

San Francisco, November 13, 2014 – Today, TRUSTe announced that the beta program for its Data Privacy Management (DPM) Platform, the industry’s first end-to-end privacy management solution, has commenced with multiple well-known international brands across a wide range of industries confirmed to participate. The beta program for the revolutionary privacy system is fully subscribed, reflecting the strong market demand for data privacy management technology solutions among enterprises. The beta will feature the latest module of the DPM Platform, the TRUSTe Assessment Manager, which will provide automated capabilities to assess and manage privacy risks, including compliance reviews, gap analysis and program management.

“TRUSTe is excited to announce that the DPM Platform beta program has closed at full capacity, proving that there is a real need in the market for a comprehensive and intuitive privacy management system,” said Chris Babel, CEO, TRUSTe.

“Privacy professionals have struggled to keep pace with the evolving privacy and regulatory landscape and are looking for solutions to reduce these risks and protect their brands. TRUSTe’s DPM Platform provides an easy way to manage these complex privacy initiatives across multiple business units from a single interface. We’re thrilled to see widespread enthusiasm from leading global organizations across multiple industries including healthcare, news and consumer packaged goods. We look forward to developing the platform through customer feedback and releasing the solution to other organizations later this year.”

With the increased importance of big data analysis in the digital age, privacy has become a key focus for organizations in order to address growing consumer concerns and minimize compliance risk. According to a recent survey of 1000 Chief Privacy Officers conducted by the International Association of Privacy Professionals (IAPP), privacy spending for the Fortune 1000 is expected to approach $3 billion in 2015, with 38% of respondents indicating an estimated increase in budget of 34%. This signifies major growth in the privacy sector, and validates that a real need exists for solutions that help privacy professionals manage these needs across their organization and adapt quickly to changing requirements.

General Availability for the Assessment Manager Module as part of the DPM Platform is expected in December 2014. For more information, visit ttp://www.truste.com/dpm-platform. To request a demo, contact TRUSTe at 1-888-878-7830.

About TRUSTe

TRUSTe powers privacy compliance and risk management with comprehensive technology, consulting and certification solutions. We have two decades experience across all industries and a team of more than 150 professionals developing innovative solutions to address global regulatory and data protection requirements.

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