Internet of Things 2015

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A Blog Post

As the Internet of Things Continues to Grow, More Questions Arise

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What happens when 50 billion machines connect? That’s one of the big questions privacy advocates, business leaders and government agencies are asking themselves when strategizing for the future safety of our data as the Internet of Things (IoT) grows. The privacy challenges of today’s connected world can seem daunting – and these challenges will continue to deepen as the IoT expands.

Anyone interested in connected technology or buying smart gadgets knows that connected devices are everywhere. Ideas such as the connected car, the connected home (refrigerator, heating and air conditioning, alarm system, etc.), and wearable fitness devices are all concepts that quickly blossomed beyond the tech community and sparked the interest of the general population. This is exciting for many people but also raises a number of concerns around how consumers’ personal data will be protected.

Recent news stories about products that have the capabilities to “watch” people erode away at consumer trust. But there are ways this trust can be strengthened.

According to a survey conducted on behalf of TRUSTe, 79% of consumers are concerned about the idea of personal information being collected by smart devices, and 69% think that they should own any personal data collected using a smart device. These concerns negatively impact business — only 20% of consumers said they believe the benefits of smart devices outweigh any privacy concerns about their personal information.

Earlier this month, the Internet of Things (IoT) was a hot topic of discussion at the IAPP Global Privacy Summit in Washington, D.C. as Chris Babel (TRUSTe), Jules Polonetsky (Future of Privacy Forum) and Justin Brookman (Center for Democracy & Technology) led a panel about defining the standards of IoT,

The FTC has recommended that privacy be “baked in” to IoT products, meaning strong privacy practices should be a given and not a luxury add-on.

At the Consumer Electronics Show this year, FTC Commissioner Edith Ramirez noted three main privacy challenges of IoT:

  • “the ubiquitous data collection of personal information, habits, location and physical condition over time;”.
  • “the unexpected uses of consumer data flowing from ‘smart cars, smart devices and smart cities,’”.
  • “the heightened security risk of the Internet of Things”.

This presents an opportunity for data privacy professionals to work with the government to create strong privacy standards.

Join us for the next big opportunity to learn more about the IoT. Registration is now open for TRUSTe’s IoT Privacy Summit 2015 taking place on June 17th. This year’s event takes place in Menlo Park at the Rosewood Sand Hill. Last year’s event attracted 200 registrations from those interested in exchanging ideas and learning the latest news in IoT privacy.

Attendees will gain insight into the current work being done to determine the infrastructure the IoT must support to protect consumer privacy.

Ahead of the Summit, on June 16th, the IoT Privacy Tech Working Group will meet to identify the technical standards and best practices necessary to help enhance consumer privacy in the IoT. The meeting takes place from 12 p.m.- 5p.m. in Silicon Valley. For more details contact

Register for the IoT Privacy Summit 2015 by click here.