Helen Huang

Author's details

Name: Helen Huang
Date registered: April 9, 2014

Latest posts

  1. Opt-in With Ads Preference manager — March 16, 2017
  2. Are You Cross-Device Compliance Ready? — January 20, 2017
  3. Consent Needed with F.C.C.’s New Ruling on ISPs — December 8, 2016
  4. Understand Third-party Tracker Impact on Web Performance — October 12, 2016
  5. Helping Ad Tech Companies Uncover and Mitigate Privacy Risks — October 11, 2016

Author's posts listings

Mar
16

Opt-in With Ads Preference manager

By Jannette Cabardo, Data Team and Product Manager In adherence to the latest eDAA’s specification on providing opt-in preference for users, TRUSTe supports the functionality to opt users out and in seamlessly through our ads preference manager. This opt-in feature provides additional benefits to the ads ecosystem, because users are able to opt back in seamlessly …

Continue reading »

Jan
20

Are You Cross-Device Compliance Ready?

by Helen Huang, Sr. Product Manager The digital data transformation continues as ad companies engage users and collect data across multiple devices. Evolution of technology is typically followed with changes in the policy and regulations to address technology changes. Compliance with Digital Advertising Alliance’s November 2015 Cross-Device Guidance, will now be enforced by the Data …

Continue reading »

Dec
08

Consent Needed with F.C.C.’s New Ruling on ISPs

by Jannette Cabardo, Data Team Manager The Federal Communications Commission’s ruling last October stated that Internet Service Providers must get permission from users to gather and share consumer’s private data such as web browsing history, app usage, and geolocation. Before the ruling, broadband providers could track users, unless they requested otherwise. With the speedy rise …

Continue reading »

Oct
12

Understand Third-party Tracker Impact on Web Performance

Effectively managing website tracking technologies is fundamental to online channel marketing. In the increasingly complex and data-driven world of marketing and e-commerce, many organizations recognize the importance of how understanding and managing the digital environment are a key centerpiece of the business. TRUSTe Website Monitoring Service is an in-depth web monitoring technology serving Publishers, Advertisers …

Continue reading »

Oct
11

Helping Ad Tech Companies Uncover and Mitigate Privacy Risks

Now that GDPR has been finalized, Privacy Shield is in place, EU regulators are turning to review the e-Privacy Directive including how companies are complying with the Cookie Directive (Section 5(3)c under the e-Privacy Directive). The Cookie Sweeps Round 2 conducted by the French Data Protection Authority, CNIL, is reviewing data companies in the ad …

Continue reading »

Aug
12

GDPR Consent Requirements

Your Tactical Guide to Compliance with GDPR Consent Requirements GDPR is bringing a long-awaited standard regulatory approach to user data privacy and control in the EU. Global companies are paying close attention since the GDPR applies to any company collecting data on residents in the EU regardless of where the company is located. With the …

Continue reading »

Dec
03

TRUSTe in Atlas Solutions (by Facebook) System and Partner Directory

TRUSTe Ads Compliance Manager has long been compatible with major ad serving systems in the industry. To make the deployment experience more seamless for our clients, we’ve continued to push for deeper integrations with our valued partners. Recently, Atlas by Facebook launched a Partner Directory listing TRUSTe under “Verification & Privacy” solutions. TRUSTe is excited to be a part …

Continue reading »

Oct
21

TRUSTe Preference Manager

By Jannette Cabardo Online Behavioral Advertising is an online activity wherein ad companies collect behavioral data so advertisements can be tailored to consumer preferences. Technologies such as beacons, cookies and tracking pixels are used for such activities. Most companies that are engaged in OBA have opt-out mechanisms where users can say no to the collection …

Continue reading »

Jul
14

Privacy Risk Assessment for Mobile Applications

Mobile application privacy management is now more important than ever—at least half of Fortune 500 companies have internal mobile applications. But managing mobile application privacy risk goes beyond the applications on your employees’ devices. As companies’ presence, products, and services increasingly shift into the mobile space, mobile privacy is drawing increasing attention—both internally and from …

Continue reading »

Aug
29

EU Cookie Consent Manager Self-Service Portal

TRUSTe’s Cookie Consent Manager assists clients in complying with the EU Cookie Directive laws in EU countries. TRUSTe is proud to offer both Managed Services and Self-Service options to our clients. TRUSTe’s Managed Services team helps set-up, brand, and generate a customized Cookie Consent Manager from start to finish. A dedicated Account Manager acts as …

Continue reading »

Older posts «