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Live Demo: Ads Privacy Compliance Technology

September 10, 2015 @ 10:00 am - 10:30 am

Enforcement of DAA (Digital Advertising Alliance) principles on interest-based advertising over desktop has been in force for a while now.  But mobile enforcement starts September 1st.

If you leverage interest-based advertising, you’ll need to have the following in place for both desktop and mobile environments across all devices:

  • notice, and  
  • consumer preference controls.

For certain situations when you collect or use cross-app, precise location, or personal directory data, you’ll also need mechanisms for:

  • enhanced notice (“clear, meaningful and prominent link”, e.g., Ad Choices), and
  • prior consent.

Register now for this live demo to see how our technology can help you implement all of those mechanisms across any device … and stay compliant.


September 10, 2015
10:00 am - 10:30 am
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