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2015 Compliance for Desktop & Mobile Advertising

March 9, 2015 @ 9:00 am - 10:00 am PDT

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A new year means a new privacy compliance plan to revamp your desktop and mobile advertising initiatives. It’s only several months into 2015 and key industry and regulatory activities have already recently hit the headlines significantly impacting your business, especially on the mobile front.

The latest 2015 TRUSTe Consumer Privacy Report findings have just been released, providing new insights into critical areas of mobile privacy and advertising compliance. The DAA is launching a new DAA AppChoices tool and new Consumer Choice for Mobile tool, providing users with the ability to manage data collection and advertising preferences in mobile apps and mobile browsers. This ushers in a new era of device enablement grounded on DAA Principles no matter what the screen. The CBBB has stepped up its Accountability Program enforcement, pushing the industry to increase vigilance on both desktop and mobile advertising compliance.

You’ll hear directly from the enforcement front and from privacy leaders on what specific steps you can take this year to improve the effectiveness of your advertising business, while meeting self-regulatory & regulatory data privacy requirements and protecting consumer trust in the brands that you represent.


March 9, 2015
9:00 am - 10:00 am