TrustArc Blog

DAA Releases Self-Regulatory Guidelines for Mobile

July 25, 2013

Joanne Furtsch
Director of Product Policy | TRUSTe


 This week the Digital Advertising Alliance (DAA) has announced the release of its highly anticipated guidelines around how the self-regulatory principles apply to the mobile environment. The Application of Self-Regulatory Principles to the Mobile Environment  (“mobile principles”) provides guidance on how previously issued Self-Regulatory Principles for Online Behavioral Advertising (OBA) and Self-Regulatory Principles for Multi-Site Data apply to mobile focusing on: