xAd is a mobile advertising company which helps advertisers deliver relevant hyper-locally targeted advertising to consumers. Why did they choose TRUSTe for data privacy management? We sat down with Chi-Chao Chang, President of Products and Technology at xAd to discuss the value of the TRUSTe brand and TRUSTed Ads Technology.
Director of Product Policy | TRUSTe
This week the Digital Advertising Alliance (DAA) has announced the release of its highly anticipated guidelines around how the self-regulatory principles apply to the mobile environment. The Application of Self-Regulatory Principles to the Mobile Environment (“mobile principles”) provides guidance on how previously issued Self-Regulatory Principles for Online Behavioral Advertising (OBA) and Self-Regulatory Principles for Multi-Site Data apply to mobile focusing on:
- Cross-app data collection
- Use of precise geo-location data sufficient to physically locate a specific device
- Personal directory data such as address book and calendar that is created by the consumer, and stored on and accessed through a specific device Read more “DAA Releases Self-Regulatory Guidelines for Mobile”