Drawbridge is a cross-device advertising platform that helps advertisers find and identify users across devices. By matching people to more than 1 billion devices, they are able to offer marketers superior results through audience targeting with 3rd party data, retargeting across devices, and smarter “run-of-data” campaigns. Watch as Eric Rosenblum, COO of Drawbridge, discusses the importance of privacy and why TRUSTe’s framework, innovation in technology, and the TRUSTed Ads product appealed to them. Watch Video »
AdTruth is a Device Recognition Technology (DRT) company that enables marketers to reach and recognize audiences at scale on any devices while respecting consumer privacy and choice. James Lamberti, VP and General Manager at AdTruth, sat down with us to discuss how TRUSTe helped deliver a mobile and desktop privacy technology solution, providing consumer choice when using interest based advertising dependent on technologies other than cookies. Watch Video »
xAd is a mobile advertising company which helps advertisers deliver relevant hyper-locally targeted advertising to consumers. Why did they choose TRUSTe for data privacy management? We sat down with Chi-Chao Chang, President of Products and Technology at xAd to discuss the value of the TRUSTe brand and TRUSTed Ads Technology. Watch Video »
Director of Product Management | TRUSTe
Last week I had the pleasure of speaking at the OMMA Global Event held in NYC with Jason Shulman, VP of Ad Sales at Adap.tv. Almost 150 people attended the session, with representatives from all sides of the ad ecosystem, including agencies, publishers and intermediaries.
The focus of our discussion was two-fold:
1) AdChoices/self-regulation evolution
2) AdChoices experience extension to other mediums, specifically video advertising.
It was an extremely engaged audience, and below I’ve included some highlights of our discussion:
1. Self-Regulatory/AdChoices evolution
In the past couple of months various pundits have claimed that this self-regulatory initiative won’t work or that its adoption rate will be too slow, relegating it to a “lipstick on the privacy pig” effort. Others called it a great first step toward addressing the consumer privacy equation and pointed to its growth as a success metric (3% on all display ads back in May versus 11% last month). Read more “Self-Regulation Meets Video Advertising at OMMA Global”