TrustArc Blog

Six Practical Privacy Steps to Win the Trust of EU Consumers

January 21, 2013

Danilo Labovic
EU Managing Director | TRUSTe

Source: TRUSTe November 2012

In our data-driven world, it is vital that businesses know how to win and maintain consumer trust online. In the EU this can sometimes seem even more complicated because of the increasing complexity of privacy regulations and the different approaches to implementation across 27 Member States.

With the introduction of the EU Cookie Directive and the proposed EU Data Protection Regulation, there have been concerted efforts by regulators to set common standards for data privacy across the EU. But as anyone doing business in the EU should be aware, there are still markedly different approaches to compliance and consumer attitudes across key EU markets.

Based on our comprehensive research and analysis, here are six practical privacy steps you can take to win the trust of EU consumers:


  1. Audit the tracking activity on your website

You’ve worked hard to bring engaged visitors to your website, but chances are you’re not the only one greeting them when they arrive. Most websites today have invisible third-party trackers that collect data about site visitors. In order to comply with the EU Cookie Directive, and provide transparency and choice for customers, you must first have a thorough understanding and awareness of the trackers that are on your site. Read more “Six Practical Privacy Steps to Win the Trust of EU Consumers”