TrustArc Blog

TrustArc Privacy and GDPR Compliance Research Report– Part 2 of 3

June 28, 2017

Part 2 of our three part series reviews results from the TrustArc / Dimensional research report on the status of U.S. Privacy and GDPR Compliance Programs. To review Part 1, the General Privacy Market Results, click here Part 3 will include Privacy Program Implementation Results. In Part 2 of this series, we will share the GDPR Compliance Results. For all companies responding, approximately 40% are still designing their GDPR plan and only about 10% have GDPR plans well underway. Many companies have a significant amount of GDPR implementation ahead of them. Responding companies have set aside relatively large budgets for … Continue reading TrustArc Privacy and GDPR Compliance Research Report– Part 2 of 3

TrustArc Privacy and GDPR Compliance Research Report – Part 1 of 3

June 20, 2017

This blog series will cover the results of a new privacy survey conducted in May of 2017 as part of the closing session at the TrustArc Privacy Risk Summit, held at the Bespoke Conference Center in San Francisco June 6, 2017. The survey, conducted by Dimensional Research on behalf of TrustArc, focused on the status of U.S. private sector efforts to meet privacy mandates in general and in particular to meet the May 25, 2018 deadline for the EU General Data Privacy Regulation (GDPR). The results will be shared in a three-part blog post series: Part 1: General Privacy Market Results Part 2: GDPR … Continue reading TrustArc Privacy and GDPR Compliance Research Report – Part 1 of 3

Just Released: TRUSTe & EDAA Research Report

January 12, 2017

TRUSTe & EDAA Research Report: European industry self-regulatory programme delivers favourable impression and increased trust. Recently conducted research shows an icon () aimed at providing greater transparency and control over online behavioural advertising (OBA), commonly referred to as interest-based advertising, is improving consumer attitudes towards OBA and growing in awareness. The research shows the importance and effectiveness of the industry-led program that empowers consumers to exercise meaningful choice with respect to online behavioural advertising. This consumer-friendly alternative to ad-blockers is helping companies demonstrate their commitment to privacy and supporting the growth of the digital advertising market. Highlights from the report … Continue reading Just Released: TRUSTe & EDAA Research Report