TrustArc Blog

Key Takeaways from Building a Privacy Governance Program Webinar

October 26, 2016

Last week we had Michelle Fleury, Sr. Director of Supply Chain Operations at Cisco, and Patrick Curry, Director of Privacy and Compliance at McKesson US discuss how to build a privacy governance program.  They discussed some privacy and security challenges that organizations face today. Specifically, they discussed how data isn’t kept in one place due to the proliferation of networked devices, causing organizations to struggle with where to start securing their enterprises. Moreover, organizations may have diverse strategic considerations, such as legal obligations, customer expectations, competitive differentiators, and the risk landscape. To meet these strategic considerations while securing the enterprise, … Continue reading Key Takeaways from Building a Privacy Governance Program Webinar

Privacy Risk Summit Preview: Privacy by Design for IoT

May 23, 2016

The Internet of Things (or the Internet of Everything, as some refer to it) is changing the way of the world for businesses, governments and consumers, as devices and services are increasingly connected to the Internet in real-time, 24/7. This allows for the practically ubiquitous collection, storage and sharing of data on an always-on basis, which heralds countless innovations for enterprises and individuals alike. However, with increased connectivity comes the potential for increased vulnerability—in both the cyber and physical worlds. This is why Privacy by Design is a paramount business practice for companies engaged in the IoT space, as well … Continue reading Privacy Risk Summit Preview: Privacy by Design for IoT

Using Privacy Engineering To Make Your Company More ‘Likeable’

March 31, 2015

By Alexandra Ross, The Privacy Guru

Last week I had the pleasure of speaking at the Privacy Innovations & Technology event, “Demystifying Privacy Engineering” hosted at the TRUSTe offices. In a lively session, we discussed the basics of Privacy by Design (PbD) and Privacy Engineering, including examples of how to implement Privacy Engineering, career opportunities as a privacy engineer, and how Privacy Engineering can be used as a competitive advantage.


At this year’s SXSW, Deepti Rohatgi, head of policy at Lookout, a cybersecurity company, encouraged developers to think about privacy as a product. Lookout, which offers an open source privacy policy generator, believes in the measurable impact of privacy engineering. Lookout recommended A/B testing of thoughtfully designed privacy policies and features, and encouraged the use of privacy engineering to increase customer trust and a company’s overall “likeability.”

Should this idea be revolutionary? Perhaps not, but it’s a departure from how many developers and tech executives regard privacy practices. The era of “bolt on” and stop-gap privacy patching is coming to an end. The stakes are high, as users are growing increasingly more aware of privacy issues.

Read more “Using Privacy Engineering To Make Your Company More ‘Likeable’”

When Self-Regulation Works, Your Privacy Is In Good Hands

July 27, 2012

Jim Adler
Chief Privacy Officer & GM of Data Systems | Intelius

Image Credit

Despite the ongoing discussions about online privacy by legislatures, regulators, and data conservationists — self-regulation remains the primary tool to ensure consumer information is handled responsibly. And rightly so.

Too often, privacy debates devolve into false dichotomies, dominated by arguments that advocate for being always anonymous or that privacy is dead. Both are wrong. Online privacy continues to be an important conversation because we humans are both social and autonomous creatures. And, we need solutions that balance values of both disclosure and discretion. The U.S. founders knew that. Read more “When Self-Regulation Works, Your Privacy Is In Good Hands”