TrustArc Blog

TRUSTe Named a Top Trusted Website in OTA’s 2013 Online Trust Honor Roll

June 06, 2013

TRUSTe is pleased to have made the Online Trust Alliance (OTA) 2013 Online Trust Honor Roll for the third year. The honor roll distinguishes companies that have demonstrated exceptional data protection, privacy and security in an effort to better protect their customers and brand.

OTA, a nonprofit organization that works collaboratively with industry leaders to enhance online trust, completed comprehensive audits analyzing more than 750 domains and privacy policies, approximately 10,000 web pages and more than 500 million emails for this report.

The composite analysis included over a dozen attributes that focus:

  1. Site & server security
  2. Domain, brand, email and consumer protection
  3. Privacy policy and practices

In addition to the in-depth analysis of their web sites, Domain Name Systems (DNS), outbound emails, and public records were analyzed for recent data breach incidents and FTC settlements.  Key sectors audited include the Internet Retailer 500, FDIC 100, Top 50 Social Sites as well as OTA members.

“Consumers are trading billions of pieces of personal data in exchange for desired services. They rely on the integrity of the businesses collecting and storing this information to protect them,” said Craig Spiezle, president and executive director of the Online Trust Alliance.  “We are very pleased with the voluntary level of adoption many consumer-facing websites implemented this year that went above and beyond baseline compliance.” Read more “TRUSTe Named a Top Trusted Website in OTA’s 2013 Online Trust Honor Roll”