TrustArc Blog

TRUSTe Privacy Risk Summit 2016 – Highlights

June 10, 2016

250 privacy professionals converged in San Francisco this week to discuss the challenges they face in managing emerging privacy risks and share strategies for success. They enjoyed a packed day of inspiring keynotes, expert panels and, of course, networking acquiring new ideas and practical advice to take back to the office. The TRUSTe Privacy Risk Summit brought together over 50 speakers across 24 sessions and 4 parallel tracks. A highly engaged audience was captivated from the start by a culinary-inspired keynote from Hilary Wandall at Merck & Co., Inc. “Deconstructing the Privacy Risk Dish” to a personal and historic perspective on the new EU-U.S. Privacy Shield … Continue reading TRUSTe Privacy Risk Summit 2016 – Highlights

Privacy Risk Summit Preview: Privacy by Design for IoT

May 23, 2016

The Internet of Things (or the Internet of Everything, as some refer to it) is changing the way of the world for businesses, governments and consumers, as devices and services are increasingly connected to the Internet in real-time, 24/7. This allows for the practically ubiquitous collection, storage and sharing of data on an always-on basis, which heralds countless innovations for enterprises and individuals alike. However, with increased connectivity comes the potential for increased vulnerability—in both the cyber and physical worlds. This is why Privacy by Design is a paramount business practice for companies engaged in the IoT space, as well … Continue reading Privacy Risk Summit Preview: Privacy by Design for IoT

Registration Now Open for ‘EU Data Protection 2015 – Regulation Meets Innovation’

September 02, 2015

Today, registration opens for “EU Data Protection 2015 – Regulation Meets Innovation,” which will take place in San Francisco on Dec. 8. Check out details on the new event website and book your seat today at The conference brings together thought leaders in privacy, security and regulation to address the changes in the proposed European General Data Protection Regulation and the business impact. The proposed Regulation represents the most significant development in global data protection law in the last 20 years. The event is timed to coincide with the conclusion of the negotiations of the EU GDPR. It will … Continue reading Registration Now Open for ‘EU Data Protection 2015 – Regulation Meets Innovation’

OTA Publishes ‘Most Trustworthy Online Retailers’ List

June 03, 2015

Computer Key - Online Shopping

TRUSTe is proud to support the development of the Online Trust Alliance’s (OTA) 2015’s Most Trustworthy Online Retailers through our privacy technology and analysis. The list, which was announced today, comes after a thorough audit and evaluation of each website’s best practices in brand and consumer protection, security and privacy.

More than three-dozen data attributes are weighted in the audit to determine if a company is following the OTA’s best practices. TRUSTe’s technology was leveraged to rank each online retailer based on privacy best practices.

“As more devices become connected in the IoT era, companies must proactively take steps to protect consumers and be transparent in how this vast amount of data is collected and used,” says TRUSTe CEO Chris Babel. “TRUSTe is dedicated to developing cutting-edge technology to analyze and identify privacy-centric online retailers for inclusion in OTA’s Honor Roll while helping businesses navigate the emerging IoT market and build consumer trust.”

Read more “OTA Publishes ‘Most Trustworthy Online Retailers’ List”

Make Data Privacy & Security Your New Year’s Resolution

January 09, 2014

Heather M. Federman
Director of Public Policy, Online Trust Alliance

Make data privacy & security your 2014 resolution 

Join TRUSTe at the OTA’s Data Privacy Day Town Halls in NYC, Seattle and San Francisco & Save 20%

It’s no longer an “if” your company will become the target of a data breach; it’s just a matter of “when.”  From small nonprofits to Fortune 500 tech-savvy organizations, breaches and data loss incidents are becoming an unfortunate rite of passage. More and more businesses have found themselves exposed and ill prepared to manage the fallout.  In addition to the confusing (and conflicting) regulatory landscape, breaches can be quite expensive, with the average cost equaling $5.5 million. And while innovative defenses against privacy and security threats are introduced with each passing year, cybercriminals outpace those innovations with new and more malicious tactics.

As online trust is on the decline, 2014 needs to be the year of “Data & Privacy Stewardship.” This requires moving from minimal compliance to enhancing the protection of your company, your data and your customers. In order to do so, consider the following New Year “data resolutions”: Read more “Make Data Privacy & Security Your New Year’s Resolution”

TRUSTe Starts the Year off Right with Data Privacy Week, CPDP, OTA and more

January 06, 2014

TRUSTe starts 2014 with events on Data privacy day, IAPP privacy, data privacy trends in 2014

— Jan 17
The New Frontiers of Privacy Harm
Boulder, CO
TRUSTe is speaking

Join Fran Maier, Founder and Chair of Board, TRUSTe, at the Silicon Flatirons Center for Law, Technology, and Entrepreneurship on Friday, January 17, 2014, for a panel on Commercial Tracking. Thought leaders and top practitioners and regulators venture into the New Frontiers of Privacy Harm to answers questions including: What harms are privacy laws designed to prevent? How are people injured when corporations, governments, or other individuals collect, disclose, or use information about them in ways that defy expectations, prior agreements, formal rules, or settled norms? How has technology changed the nature of privacy harm?

Read more “TRUSTe Starts the Year off Right with Data Privacy Week, CPDP, OTA and more”