TrustArc Blog

CBBB Data Collection Compliance Effort — What You Need To Know

December 04, 2013

Recently, the Council of Better Business Bureaus (CBBB) announced that they are stepping up their enforcement efforts to ensure businesses adhere to the Digital Advertising Association (DAA) Self-Regulatory Principles (see examples). The CBBB is reviewing websites that allow 3rd parties to collect data for OBA purposes for compliance with the enhanced notice requirements. Companies who may be in violation of the Principles have been notified by the CBBB. Industry associations, like the International Association of Privacy Professionals (IAPP), are taking note of the CBBB’s announcement. The CBBB along with the Direct Marketing Association (DMA), administers the Online Interest-Based Advertising (OBA) … Continue reading CBBB Data Collection Compliance Effort — What You Need To Know

Deep Dive into the DAA’s Application of Self-Regulatory Principles to the Mobile Environment

October 08, 2013

Rick Armstrong, Senior Product Marketing Manager
@TRUSTe

TRUSTe’s insights into DAA’s mobile regulatory guidelines along with DAA-complaint TRUSTed Ads.

Online Behavioral Advertising (OBA) has expanded from desktop and into the realm of mobile and tablet devices.  As a result of this evolution, privacy concerns are on the rise.  TRUSTe issued 2 new consumer research reports this year, the Consumer Privacy Confidence Report (1) and the Consumer Data Privacy Study—Mobile Edition (2), which found that:

  • 7 out of 10 smartphone users are more concerned about their privacy on smartphones than 1 year ago (1)
  • 7 out of 10 consumers do not like the idea of being tracked on their mobile devices (2)
  • Nearly 8 out of 10 consumers will not download an app that they don’t trust (2)

Read more “Deep Dive into the DAA’s Application of Self-Regulatory Principles to the Mobile Environment”