TrustArc Blog

Sizmek Earns EDAA Trust Seal

January 22, 2015

Congrats to Sizmek! Today it was announced that Sizmek, the open ad management company, has earned the European Interactive Digital Advertising Alliance (EDAA) Trust Seal. The seal indicates Sizmek’s compliance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA). The EDAA Trust Seal enables advertisers and agencies to identify the advertising partners that uphold the leading industry standard when delivering advertisements based on consumers’ inferred interests. EDAA’s seal was launched on July 15, 2013. That same day TRUSTe was announced as a certification provider of that seal. TRUSTe was the first organization approved by the EDAA to serve both … Continue reading Sizmek Earns EDAA Trust Seal

BBB to Enforce Compliance with OBA Practices in Native Ads

December 30, 2014

According to Lexology, native advertising is “expected to grow from $7.9 billion in spending this year to $21 billion by 2018.” When using other forms of interest-based advertising, companies are strongly encouraged to abide by the self-regulatory Online Behavioral Advertising (OBA) principles that issue compliance guidelines, and champion transparency and consumer control. Now, native advertising is being added to the list of advertising tactics that the BBB says should comply as well. Native advertising is the best way for websites to bring in revenue, so it’s essential companies comply with best practices and regulations, as this type of advertising will only continue to grow.

Beginning in January, the Better Business Bureau will be enforcing rules requiring privacy disclosures for native ads. The BBB stated last month that interest-based native ads will be required to follow the self-regulatory guidelines of the OBA principles and in addition, native ads will require a privacy disclosure. The BBB enforces the Digital Advertising Alliance’s Self-Regulatory Principles for OBA. The DAA is a non-profit group that works with businesses, public policy groups and public officials to create best practices for advertising.

Read more “BBB to Enforce Compliance with OBA Practices in Native Ads”

CBBB Data Collection Compliance Effort — What You Need To Know

December 04, 2013

Recently, the Council of Better Business Bureaus (CBBB) announced that they are stepping up their enforcement efforts to ensure businesses adhere to the Digital Advertising Association (DAA) Self-Regulatory Principles (see examples). The CBBB is reviewing websites that allow 3rd parties to collect data for OBA purposes for compliance with the enhanced notice requirements. Companies who may be in violation of the Principles have been notified by the CBBB. Industry associations, like the International Association of Privacy Professionals (IAPP), are taking note of the CBBB’s announcement. The CBBB along with the Direct Marketing Association (DMA), administers the Online Interest-Based Advertising (OBA) … Continue reading CBBB Data Collection Compliance Effort — What You Need To Know

TRUSTed Ads Makes Sense with a Fast, Smooth Integration

October 28, 2013

Sense Networks is the leader in applying mobile location and behavioral targeting data to connect brands with relevant mobile users, through mobile ads.

Increasing privacy concerns among both consumers and brands, along with the recent launch of the Digital Advertising Alliance (DAA) Mobile Principles, led Sense Networks to partner with TRUSTe to offer a mobile advertising solution that provides privacy protection and increased trust and engagement with consumers. Read more “TRUSTed Ads Makes Sense with a Fast, Smooth Integration”

Deep Dive into the DAA’s Application of Self-Regulatory Principles to the Mobile Environment

October 08, 2013

Rick Armstrong, Senior Product Marketing Manager

TRUSTe’s insights into DAA’s mobile regulatory guidelines along with DAA-complaint TRUSTed Ads.

Online Behavioral Advertising (OBA) has expanded from desktop and into the realm of mobile and tablet devices.  As a result of this evolution, privacy concerns are on the rise.  TRUSTe issued 2 new consumer research reports this year, the Consumer Privacy Confidence Report (1) and the Consumer Data Privacy Study—Mobile Edition (2), which found that:

  • 7 out of 10 smartphone users are more concerned about their privacy on smartphones than 1 year ago (1)
  • 7 out of 10 consumers do not like the idea of being tracked on their mobile devices (2)
  • Nearly 8 out of 10 consumers will not download an app that they don’t trust (2)

Read more “Deep Dive into the DAA’s Application of Self-Regulatory Principles to the Mobile Environment”