Implementing the new DAA Video OBA Guidelines

Implementing the new DAA Video OBA Guidelines

The Digital Advertising Alliance (DAA) released new Video OBA guidelines in November 2015. These guidelines apply to in-stream video advertising (pre-roll, mid-roll, post-roll), in-page and in-banner ads. Unlike desktop standards, the video ad serving industry...
DAAC New Guidance on Enhanced Notice

DAAC New Guidance on Enhanced Notice

The Digital Advertising Alliance of Canada (DAAC) recently published new guidelines on enhanced notice. To explain these changes, the DAAC held a series of webinars on guidelines, implementation, and enforcement. In the announcements, the DAAC listed the expectations...