TrustArc Blog

Play Store Requires Privacy Policies

February 28, 2017

Google recently informed some developers with apps on its storefront that it will be penalizing apps on its Google Play Store that do not have privacy policies adhering to its User Data Policy. According to Next Web, Google emailed a notice to developers stating that violations of the User Data Policy would result in their apps’ visibility being limited or removed altogether. The User Policy states: You must be transparent in how you handle user data (e.g., information provided by a user, collected about a user, and collected about a user’s use of the app or device), including by disclosing … Continue reading Play Store Requires Privacy Policies

Mobile App Privacy Policies Are Now The Law

March 02, 2012

Tony Berman Sr. Product Manager | TRUSTe @otaat Mobile application privacy requirements continue to evolve in the right direction. Last week the California Attorney General’s Office announced an agreement with app store operators (Amazon, Apple, Google, Hewlett-Packard, Microsoft and Research in Motion ) to enforce compliance with the California Online Privacy Protection Act. This requires all apps that collect personal information to have clear privacy policies. Under the agreement, consumers will now be able to review an app’s privacy policy before they download it. Developers who do not comply can be prosecuted under California law. This is a really positive development … Continue reading Mobile App Privacy Policies Are Now The Law

What Should Mobile App Privacy Policies Look Like?

October 24, 2011

Joanne Furtsch, CIPP, CIPP/C Policy & Product Architect @privacygeek Last week, the Mobile Marketing Association (MMA) released its Mobile ApplicationPrivacy Policy Framework for mobile app developers.  TRUSTe was among the companies that actively participated in crafting this framework. The document provides model disclosures addressing core components that must be in a privacy policy:  what data is collected, how it is collected, and how it is used (or shared).  The framework also highlights the importance of controls that need to be available to users of mobile apps, such as the ability to request access to collected data. In addition to providing … Continue reading What Should Mobile App Privacy Policies Look Like?