TrustArc Blog

Tag: IoT

The Internet of Things and Connected Cars: Considering Privacy Issues and Minimizing Risk

May 26, 2017

The internet of things is the connection of a broad range of devices using an IP address. It can range from our smart TVs and phones, to our home security systems, thermostats … the list goes on. A popular prediction is that by 2020, the internet of things will comprise no less than 50 billion devices. With this type of wide adoption, concerns over private data surface – how it is collected, how it is used, and how it may make your organization vulnerable to risk. Connected cars, having an IP address, are part of the internet of things. Unless … Continue reading The Internet of Things and Connected Cars: Considering Privacy Issues and Minimizing Risk →

Privacy Issues Connected to Cars

May 16, 2017

Image from autoconnectedcar.com Connected cars can connect to devices, other cars, or networks that are inside or outside of the car. For example, connected cars can use a driver or passenger mobile device to conduct hands free phone calls. Other examples include: navigation apps, music streaming, or wifi hotspots. Some apps can even use connected cars’ cameras to find open parking spots for drivers. As infotainment centers and features in cars become more advanced, they collect more personal information. While the examples above show how driving experiences can be enhanced for drivers and passengers, companies can also reap benefits from … Continue reading Privacy Issues Connected to Cars →

If You Own a Car, Read This Privacy Guide

January 27, 2017

Yesterday at the DC Auto Show The Future of Privacy Forum (FPF) and the National Automobile Dealers Association (NADA) released a guide to help consumers understand how new cars might be collecting personal information. This guide, Personal Data In Your Car, gives examples of the types of data that most cars collect now. Older technology, such as Event Data Recorders (EDRs) have been installed in cars since the 90’s. EDRs record technical information about a car before and after a crash. Many new cars contain features such as navigation, blind spot detection, parking assist, and infotainment centers. User recognition technology may even scan a … Continue reading If You Own a Car, Read This Privacy Guide →

European Commission Comments on Connected Cars and Privacy

January 04, 2017

In exchange for technology advances that make our day-to-day lives easier and safer, we are providing more and more personal information. Connected cars are an example of advances in technology that make our lives easier and safer. Today, cars use networks of internal computers that can use hundreds of sensors to collect information about our driving habits or physical vehicle information. The European Commission is keeping up with these changes and suggesting ways to ensure that personal data that we provide for the conveniences and improved safety that come along with technology advances are kept safe. It has established the … Continue reading European Commission Comments on Connected Cars and Privacy →

TRUSTe Privacy Risk Summit 2016 – Highlights

June 10, 2016

250 privacy professionals converged in San Francisco this week to discuss the challenges they face in managing emerging privacy risks and share strategies for success. They enjoyed a packed day of inspiring keynotes, expert panels and, of course, networking acquiring new ideas and practical advice to take back to the office. The TRUSTe Privacy Risk Summit brought together over 50 speakers across 24 sessions and 4 parallel tracks. A highly engaged audience was captivated from the start by a culinary-inspired keynote from Hilary Wandall at Merck & Co., Inc. “Deconstructing the Privacy Risk Dish” to a personal and historic perspective on the new EU-U.S. Privacy Shield … Continue reading TRUSTe Privacy Risk Summit 2016 – Highlights →

Privacy Risk Summit Preview: Privacy by Design for IoT

May 23, 2016

The Internet of Things (or the Internet of Everything, as some refer to it) is changing the way of the world for businesses, governments and consumers, as devices and services are increasingly connected to the Internet in real-time, 24/7. This allows for the practically ubiquitous collection, storage and sharing of data on an always-on basis, which heralds countless innovations for enterprises and individuals alike. However, with increased connectivity comes the potential for increased vulnerability—in both the cyber and physical worlds. This is why Privacy by Design is a paramount business practice for companies engaged in the IoT space, as well … Continue reading Privacy Risk Summit Preview: Privacy by Design for IoT →