TrustArc Blog

IAPP & TrustArc Web Conference on New Research — How Privacy Tech Is Bought and Deployed

August 14, 2018

The number of technology solutions available to help privacy professionals get their jobs done has exploded in recent years. With more and more stringent legal obligations to comply with every year, privacy teams need efficient and effective tools to manage data flows within their organizations, and to comply with requests for personal information from customers. So with a plethora of offerings, how to sift the wheat from the chaff? What tools are fully matured and worth their cost, and which are promising but not quite ready for real-time implementation? In May 2018, IAPP and TrustArc surveyed 328 privacy professionals around … Continue reading IAPP & TrustArc Web Conference on New Research — How Privacy Tech Is Bought and Deployed

IAPP & TrustArc Research: Part IV – Privacy has a Strong Influence on Purchase Decisions

July 27, 2018

Part I of this blog post series discussed background, goals, and research methodology of the research report: How Privacy Tech is Bought and Deployed. Part II illustrated how Privacy Tech Adoption has reached the tipping point: based on purchase plans, it is projected that companies will adopt privacy technology in eight of the ten privacy technology categories. Part III highlighted some interesting data from the report that shows what the three fastest growing solutions are: data mapping, assessment management, and data discovery. Part IV will discuss an interesting finding in the research: that privacy has a strong influence on purchase … Continue reading IAPP & TrustArc Research: Part IV – Privacy has a Strong Influence on Purchase Decisions

IAPP & TrustArc Research: Part III – Three Fastest Growing Solutions

July 26, 2018

Part I of this blog post series discussed background, goals, and research methodology of the research report: How Privacy Tech is Bought and Deployed. Part II illustrated how Privacy Tech Adoption has reached the tipping point: based on purchase plans, it is projected that companies will adopt privacy technology in eight of the ten privacy technology categories. Part III will highlight some interesting data from the report that shows what the three fastest growing solutions are: data mapping, assessment management, and data discovery. By showing what percentage of organizations are actually already buying and implementing these various technologies, we are … Continue reading IAPP & TrustArc Research: Part III – Three Fastest Growing Solutions

IAPP & TrustArc Research: Part II – Privacy Tech Adoption Approaching the Tipping Point

July 25, 2018

Part I of this blog post series discussed the background, goals, and research methodology of the research report: How Privacy Tech is Bought and Deployed. This blog post, Part II, will illustrate how Privacy Tech Adoption has reached the tipping point. Based on purchase plans, it is projected that companies will adopt privacy technology in eight of the ten privacy technology categories. This chart shows the percentages of companies surveyed that have already purchased and implemented privacy technology: Of the 10 categories of privacy technology, it’s no surprise that Network Activity Monitoring technology is the most in-use, being that the … Continue reading IAPP & TrustArc Research: Part II – Privacy Tech Adoption Approaching the Tipping Point

IAPP & TrustArc Research: Part I – Baseline for Privacy Tech Adoption has Been Established

July 24, 2018

  Today technology solutions are needed to efficiently manage and operationalize privacy. Many organizations have an increasing reliance on data to drive business, there is an influx of new technologies into the workplace, and there are regulatory requirements to demonstrate ongoing compliance. To help companies navigate the influx of solutions, the IAPP created the Privacy Tech Vendor Report. That report was initially released 18 months ago, and this year the report has grown to encompass 10 product categories and more than 150 companies. The report contains information from privacy practitioners that is meant to help companies that are acquiring new … Continue reading IAPP & TrustArc Research: Part I – Baseline for Privacy Tech Adoption has Been Established

January Event Spotlight: Marketing under the GDPR, CPDP in Brussels & 2017 IAPP-TrustArc Research

January 05, 2018

  Marketing under the GDPR: What You Can and Cannot Do January 17 @ 9:00 am – 10:00 am PST Online Webinar Marketing is an area that will be highly impacted by changes required under the GDPR, but there is a lack of clear guidance as to what the compliance requirements mean in practice. Register now for this free webinar where we will cover common questions: Do you need consent for everything? How can direct marketing practices comply with the GDPR and still meet business objectives? This webinar will support privacy and marketing teams by providing practical advice on what … Continue reading January Event Spotlight: Marketing under the GDPR, CPDP in Brussels & 2017 IAPP-TrustArc Research