TrustArc Blog

DAA Cross Device Guidance Enforcement Starting Today

February 01, 2017

In a typical day the average person will use several devices to make calls, check emails, or watch videos. Over half of people (57%) who use a device such as a smart phone or tablet use more than one.[1] It is easier than ever to seamlessly move between devices and continue an activity on one device where you left off on another. Users get the advantage of a seamless experience across devices, and publishers and ad tech companies can get information about user behavior across those devices, which is known as cross-device tracking. Starting today, February 1, 2017, the Digital … Continue reading DAA Cross Device Guidance Enforcement Starting Today

Latest Privacy Insight Series Webinar Addresses FTC Stance on Privacy, Security

July 24, 2015

FTC’s Policies on Privacy and Security

The FTC is the leading privacy and security regulator in the U.S. says Daniel J. Solove, a professor at George Washington University Law School who runs a privacy and security training company called TeachPrivacy and organizes the The Privacy + Security Forum conference. Although there is hardly any case law, Solove noted in presenting this webinar, the FTC looms large in practice.

In 1998, only about 2% of websites had some form of privacy policy, now nearly every website has one.

“We’ve seen a huge rise in privacy policies,” Solove says.

In the late 1990s and early 2000s, a debate was raging about how personal information would be protected online. It was argued that self-regulation would work. As a result, companies began to self-regulate their privacy practices by creating their own policies.

Read more “Latest Privacy Insight Series Webinar Addresses FTC Stance on Privacy, Security”

TRUSTe Events Heat Up for the Summer

June 03, 2013

———June 4-7

The beginning of June has quite a few things lined up for TRUSTe. First off, our team will be flying to Chicago this week for the Internet Retailer Conference and Exhibit (IRCE 2013). Where our CEO, Chris Babel, will be speaking about “Creating Consumer Trust by Beefing Up Security and Privacy” and discuss latest findings from the TRUSTe 2013 Consumer Research Index on June 6th. We will also be exhibiting at booth #446.

Follow the conversation #IRCE2013.


———June 5

TRUSTe is proud to serve as the platinum sponsor of the First Annual Digital Advertising Alliance (DAA) Summit, which will be held on Wednesday, June 5, in Washington, D.C.  FTC Commissioner Maureen K. Ohlhausen will deliver the keynote presentation at this premier advertising industry event built around the Self-Regulatory Principles for Online Behavioral Advertising (OBA) program among other DAA initiatives. Industry leaders will come together to discuss updates on the DAA Self-Regulatory Program adoption, its impact on advertising, the state of mobile in the DAA program and key challenges for cross-industry self-regulation. Read more “TRUSTe Events Heat Up for the Summer”