TrustArc Blog

European Advertising and Media Industry Launches a New Trust Seal of Approval

July 15, 2013

Rick Armstrong
Senior Product Marketing Manager | TRUSTe

A brand new Trust Seal for Online Behavioural Advertising (OBA) has been launched today by the European Interactive Digital Advertising Alliance (EDAA) and TRUSTe has been announced as an approved Certification Provider.

In June the EDAA launched a pan-European consumer awareness campaign for the OBA Icon and announced TRUSTe as an approved OBA Icon provider. Today’s announcement confirms TRUSTe’s position as the first provider approved by the EDAA to both serve the OBA Icon and issue the EDAA Trust Seal.  This first to market solution will be offered as TRUSTed Ads—EDAA Compliance Package.

Oliver Gray, Director General of the EDAA said:

“We are excited to embark on this new trust phase of the EU Self-Regulatory Programme.  With the approval today of TRUSTe, we look forward to benefiting from their expertise in offering credible certification services to the EU Programme.”

The EDAA Trust Seal (pictured above) is designed to be an easily recognisable symbol for both consumers and businesses alike and enable companies to demonstrate that they meet the standards set out in the European Principles on OBA.  Read more “European Advertising and Media Industry Launches a New Trust Seal of Approval”

Six Practical Privacy Steps to Win the Trust of EU Consumers

January 21, 2013

Danilo Labovic
EU Managing Director | TRUSTe

Source: TRUSTe November 2012

In our data-driven world, it is vital that businesses know how to win and maintain consumer trust online. In the EU this can sometimes seem even more complicated because of the increasing complexity of privacy regulations and the different approaches to implementation across 27 Member States.

With the introduction of the EU Cookie Directive and the proposed EU Data Protection Regulation, there have been concerted efforts by regulators to set common standards for data privacy across the EU. But as anyone doing business in the EU should be aware, there are still markedly different approaches to compliance and consumer attitudes across key EU markets.

Based on our comprehensive research and analysis, here are six practical privacy steps you can take to win the trust of EU consumers:


  1. Audit the tracking activity on your website

You’ve worked hard to bring engaged visitors to your website, but chances are you’re not the only one greeting them when they arrive. Most websites today have invisible third-party trackers that collect data about site visitors. In order to comply with the EU Cookie Directive, and provide transparency and choice for customers, you must first have a thorough understanding and awareness of the trackers that are on your site. Read more “Six Practical Privacy Steps to Win the Trust of EU Consumers”