TrustArc Blog

TrustArc Participates at EDAA Summit 2017 in London

December 12, 2017

TrustArc was pleased to participate at the annual conference of the European Interactive Digital Advertising Alliance (EDAA) in London on November 28, 2017.   The conference brought together more than 200 stakeholders from the digital advertising ecosystem, including brands, agencies, DSPs/SSPs/DMPs, publishers, and various other ad industry members, to discuss policy and business opportunities in promoting transparency and consumer control in advertising.   As a longstanding partner of the EDAA—and its U.S. and Canada counterparts, the DAA and DAAC, respectively—TrustArc enjoyed seeing familiar faces and taking part at the beautiful Renaissance Hotel – St. Pancras venue to absorb a day’s … Continue reading TrustArc Participates at EDAA Summit 2017 in London

TRUSTe & EDAA Consumer Research Shortlisted for Two IAB Europe Research Awards

May 10, 2017

  TRUSTe & EDAA Research mapping consumer attitudes and awareness of the European Self-Regulatory Programme for Online Behavioural Advertising (OBA) is shortlisted for two IAB Europe Research Awards. TRUSTe and EDAA are delighted to have been shortlisted for two prestigious award categories “Best use of research budget” and “Consumer attitudes and behaviour” in the 2017 IAB Europe Research Awards. This reflects that the joint industry effort in the Self-Regulatory Programme is making a real contribution to the development of the digital advertising industry and supports the strong value that the Programme provides to consumers, business and regulators alike. ‘The research shows that … Continue reading TRUSTe & EDAA Consumer Research Shortlisted for Two IAB Europe Research Awards

Just Released: TRUSTe & EDAA Research Report

January 12, 2017

TRUSTe & EDAA Research Report: European industry self-regulatory programme delivers favourable impression and increased trust. Recently conducted research shows an icon () aimed at providing greater transparency and control over online behavioural advertising (OBA), commonly referred to as interest-based advertising, is improving consumer attitudes towards OBA and growing in awareness. View entire image. The research shows the importance and effectiveness of the industry-led program that empowers consumers to exercise meaningful choice with respect to online behavioural advertising. This consumer-friendly alternative to ad-blockers is helping companies demonstrate their commitment to privacy and supporting the growth of the digital advertising market. Highlights … Continue reading Just Released: TRUSTe & EDAA Research Report

TRUSTe-EDAA Ads Research Shortlisted for IAB Europe Research Award

May 11, 2016

The European Advertising Consumer Research Index 2015 provides a comprehensive picture of attitudes and awareness of the European Self-Regulatory Programme for Online Behavioural Advertising (OBA) across 13 European countries surveyed. The study was conducted by Ipsos MORI, on behalf of TRUSTe and the EDAA from 21 October – 13 November 2015 with over 13,000 online adults. We’re delighted that this joint TRUSTe-EDAA research has been shortlisted for the best use of Research Budget. The IAB Europe Research Awards are now in their sixth year and represent industry recognition for innovative research projects and the contribution they have made to the development of the … Continue reading TRUSTe-EDAA Ads Research Shortlisted for IAB Europe Research Award

Sizmek Earns EDAA Trust Seal

January 22, 2015

Congrats to Sizmek! Today it was announced that Sizmek, the open ad management company, has earned the European Interactive Digital Advertising Alliance (EDAA) Trust Seal. The seal indicates Sizmek’s compliance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA). The EDAA Trust Seal enables advertisers and agencies to identify the advertising partners that uphold the leading industry standard when delivering advertisements based on consumers’ inferred interests. EDAA’s seal was launched on July 15, 2013. That same day TRUSTe was announced as a certification provider of that seal. TRUSTe was the first organization approved by the EDAA to serve both … Continue reading Sizmek Earns EDAA Trust Seal