TrustArc Blog

#ChatSTC Twitter Chat: Being #PrivacyAware is Good for Business

January 17, 2017

Data Privacy Day aims to educate and empower individuals and businesses to respect privacy, safeguard data, and enable trust. TED-style talks and interviews will highlight the latest privacy issues for consumers and businesses. This year TRUSTe will be participating in a Twitter chat about how to boost business by respecting consumer data privacy. Join us on Wednesday, Jan. 25, 3 p.m. EST/noon PST. Topic: Consumers are paying closer attention to the value of their personal information and how to manage their privacy. To build trust, businesses must address customers’ preferences, needs and concerns about privacy by being transparent about their collection, … Continue reading #ChatSTC Twitter Chat: Being #PrivacyAware is Good for Business

January Event Spotlight: Data Inventory & Meeting GDPR Compliance; Data Privacy Day

January 10, 2017

Best Practices to Create a Data Inventory and Meet GDPR Compliance January 24 @ 9:00 am – 10:00 am PST Online Webinar Where’s your data? Understanding the data flows and data policies and procedures across the Company is the foundation of any privacy and data governance program and essential for GDPR compliance. This new regulatory requirement is forcing many companies to finally tackle this exercise head-on. Not sure where to start? Our webinar speakers will: Share their experiences in creating data inventories for a range of enterprises Provide tips and templates to help set you up for success Review how … Continue reading January Event Spotlight: Data Inventory & Meeting GDPR Compliance; Data Privacy Day

Data Privacy Day 2015 Recap

January 29, 2015

TRUSTe was busy hosting, co-hosting and attending events around San Francisco for Data Privacy Day. These events brought out privacy experts, as well as those interested in learning more about privacy.

Kicking-off Data Privacy Day was The Online Trust Alliance’s Data Privacy Town Hall Alliance event where TRUSTe CEO Chris Babel spoke about current privacy issues with a panel of other experts.

Read more “Data Privacy Day 2015 Recap”

Data Privacy is a Major Concern for Consumers

January 28, 2015

Consumers consider data privacy to be a hot button issue, according to responses from a recent survey. Despite increasing talk of regulation enforcement, best practices and self-regulatory measures, many consumers consider data privacy a concerning issue. The top concern is that companies will collect personal data and share that data with other companies (38 percent of Americans are concerned about this, compared to 48 percent of Brits). Coinciding with Data Privacy Day, we have released some interesting new survey results. The TRUSTe 2015 Consumer Confidence Privacy Index sheds light on consumer attitudes toward data privacy. In two separate surveys, consumers shared … Continue reading Data Privacy is a Major Concern for Consumers

TRUSTe Gears up for Data Privacy Day

January 13, 2014

January 28th is Data Privacy Day and TRUSTe is helping to raise awareness with four key events that you should check out. January 28: Powering Trust Speaker Series – London TRUSTe hosts the first event in the Powering Trust Speaker Series on Data Privacy Day at The Hospital Club in London. Join us to learn how organizations, policy makers and regulators can find balance between prosperity and privacy in 2014. New research into the levels and causes of consumer online privacy concern both sides of the Atlantic will be followed by a thought provoking discussion led by, European privacy expert, … Continue reading TRUSTe Gears up for Data Privacy Day

Make Data Privacy & Security Your New Year’s Resolution

January 09, 2014

Heather M. Federman
Director of Public Policy, Online Trust Alliance

Make data privacy & security your 2014 resolution 

Join TRUSTe at the OTA’s Data Privacy Day Town Halls in NYC, Seattle and San Francisco & Save 20%

It’s no longer an “if” your company will become the target of a data breach; it’s just a matter of “when.”  From small nonprofits to Fortune 500 tech-savvy organizations, breaches and data loss incidents are becoming an unfortunate rite of passage. More and more businesses have found themselves exposed and ill prepared to manage the fallout.  In addition to the confusing (and conflicting) regulatory landscape, breaches can be quite expensive, with the average cost equaling $5.5 million. And while innovative defenses against privacy and security threats are introduced with each passing year, cybercriminals outpace those innovations with new and more malicious tactics.

As online trust is on the decline, 2014 needs to be the year of “Data & Privacy Stewardship.” This requires moving from minimal compliance to enhancing the protection of your company, your data and your customers. In order to do so, consider the following New Year “data resolutions”: Read more “Make Data Privacy & Security Your New Year’s Resolution”