TrustArc Blog

DAA & BBB Guest Speakers at TRUSTe Webinar on Compliance for Mobile & Desktop Advertising

March 16, 2015

Keeping compliant with the latest privacy regulations, tools and best practices is critical in order to avoid fines and reputational damage, while saving your privacy team time and money. For this most recent webinar, we turned our focus to the advertising space.

TRUSTe hosted a webinar with guests from the Digital Advertising Alliance (DAA) and the Better Business Bureau (BBB) on Monday, March 9. The hour-long webinar titled, “2015 Compliance for Mobile and Desktop Advertising” was moderated by Kris Vann, Senior Product Marketing Manager at TRUSTe, with speakers Kevin Trilli, VP of Product at TRUSTe, Genie Barton, VP and Director, Online Behavioral Advertising Program and Mobile Marketing Initiatives at the Council of Better Business Bureaus (CBBB), and Lou Mastria, the Executive Director at the DAA.

Read more “DAA & BBB Guest Speakers at TRUSTe Webinar on Compliance for Mobile & Desktop Advertising”

Majority of Smartphone Users Concerned About Tracking, But Increasing Opt-Out Awareness Could Boost Trust

February 20, 2015

Smartphone users don’t like the idea of being served targeted ads on their smartphones – at least, for now. New survey results from Ipsos on behalf of TRUSTe show that 68% of US smartphone users are concerned about the possibility of having their activity tracked to serve them targeted ads. Study after study has shown that smart device users, as well as the majority of people connected to the Internet in some way, don’t like being tracked without their knowledge or consent, and have concerns about privacy. But this could change in the near future. This survey also showed that … Continue reading Majority of Smartphone Users Concerned About Tracking, But Increasing Opt-Out Awareness Could Boost Trust

Deep Dive into the DAA’s Application of Self-Regulatory Principles to the Mobile Environment

October 08, 2013

Rick Armstrong, Senior Product Marketing Manager
@TRUSTe

TRUSTe’s insights into DAA’s mobile regulatory guidelines along with DAA-complaint TRUSTed Ads.

Online Behavioral Advertising (OBA) has expanded from desktop and into the realm of mobile and tablet devices.  As a result of this evolution, privacy concerns are on the rise.  TRUSTe issued 2 new consumer research reports this year, the Consumer Privacy Confidence Report (1) and the Consumer Data Privacy Study—Mobile Edition (2), which found that:

  • 7 out of 10 smartphone users are more concerned about their privacy on smartphones than 1 year ago (1)
  • 7 out of 10 consumers do not like the idea of being tracked on their mobile devices (2)
  • Nearly 8 out of 10 consumers will not download an app that they don’t trust (2)

Read more “Deep Dive into the DAA’s Application of Self-Regulatory Principles to the Mobile Environment”

TRUSTe Powers Billions of Privacy-Safe Mobile Ads

December 11, 2012

Melissa Pereira
Corporate Communications Director | TRUSTe
@melissadpereira

Today, we announced more than a dozen new customers have selected TRUSTed Mobile Ads as their mobile advertising privacy management platform of choice.

TRUSTed Mobile Ads is the industry’s first and only comprehensive mobile advertising privacy management platform. Launched earlier this year, the TRUSTed Mobile Ads solution has now reached significant scale and serves more than one billion privacy-safe mobile ads. The suite of products and technologies helps marketers who are striving to invest in digital marketing as their global customers spend more time online and with mobile devices.

“TRUSTe commends the entire advertising community for its early adoption of privacy best practices for mobile,” said Chris Babel, CEO for TRUSTe. “As evidenced by our research, consumer mobile privacy concerns are rising and outpacing other online markets. TRUSTed Mobile Ads addresses the top challenges for the mobile ecosystem by educating consumers about how interest-based mobile advertising works from the start and giving them the choice to manage their preferences – right from their smartphone or tablet. By building trust for emerging technologies, TRUSTed Mobile Ads provides a critical bridge between new and innovative advertising opportunities and consumer concerns.”

The ability for businesses to target audiences with meaningful and relevant messages is still in its infancy for several reasons. Firstly, the ecosystem is fragmented with multiple systems. Secondly, consumers lack insight and awareness of preference management solutions and how they provide access to persistent ad preferences and controls. TRUSTed Mobile Ads unifies these disparate pieces of the ecosystem to provide an easy-to-use solution for businesses to share with consumers to understand privacy and their rights when it comes to individual choice and informational notice. Read more “TRUSTe Powers Billions of Privacy-Safe Mobile Ads”