TrustArc Blog

DAA Cross Device Guidance Enforcement Starting Today

February 01, 2017

In a typical day the average person will use several devices to make calls, check emails, or watch videos. Over half of people (57%) who use a device such as a smart phone or tablet use more than one.[1] It is easier than ever to seamlessly move between devices and continue an activity on one device where you left off on another. Users get the advantage of a seamless experience across devices, and publishers and ad tech companies can get information about user behavior across those devices, which is known as cross-device tracking. Starting today, February 1, 2017, the Digital … Continue reading DAA Cross Device Guidance Enforcement Starting Today

TRUSTe Privacy Risk Summit 2016 – Highlights

June 10, 2016

250 privacy professionals converged in San Francisco this week to discuss the challenges they face in managing emerging privacy risks and share strategies for success. They enjoyed a packed day of inspiring keynotes, expert panels and, of course, networking acquiring new ideas and practical advice to take back to the office. The TRUSTe Privacy Risk Summit brought together over 50 speakers across 24 sessions and 4 parallel tracks. A highly engaged audience was captivated from the start by a culinary-inspired keynote from Hilary Wandall at Merck & Co., Inc. “Deconstructing the Privacy Risk Dish” to a personal and historic perspective on the new EU-U.S. Privacy Shield … Continue reading TRUSTe Privacy Risk Summit 2016 – Highlights