TrustArc Blog

Catch Us If You Can – April 2013

April 08, 2013

Melissa Pereira

Director of Corporate Communications | TRUSTe


TRUSTe's exibition as part of the Ad:tech tradeshow.

———April 9 -10

We kick-off April at Ad:Tech in San Francisco’s Moscone Center West. Stop by TRUSTe’s booth, #2215 to meet the TRUSTe team and learn more about how we’re providing leading privacy management solutions to the advertising ecosystem.

Catch a live demo of the TRUSTe Website Tracker Monitoring Service, an innovative monitoring product, which helps customers get detailed insight on the tracking technologies (such as cookies, flash cookies, pixels, web beacons and scripts) on their websites or ads. Receive a free scan report of your domain and learn how this product offers clients fully customizable scans, website performance analysis and immediate tracker alerting to name a few.

To celebrate our exciting new partnership during #Ad:tech SF, we’ll be hosting an invite only networking party with Nexage on Tuesday from 7-10pm at John Colins, San Francisco.

Join TRUSTe on Wednesday, April 10 at the Future of Privacy+Innovation event TRUSTe VP of Product Kevin Trilli will speak at the this UC Hastings Privacy and Technology Project event with Keynote Speaker Kamala D. Harris, California Attorney General at the Runway Workspace, San Francisco. Read more “Catch Us If You Can – April 2013”

Will the new COPPA Rules Effect TRUSTe’s COPPA Safe Harbor Program?

December 19, 2012

Jim Rennie
Sr. Product Counsel | TRUSTe

Today, the FTC announced new amendments to the Children’s Online Privacy Protection Act (COPPA) rules.  COPPA focuses on the collection and use of data concerning children under the age of 13.  COPPA was first enacted in 2000, the new rule amendments are intended to update the law and bring it in line with current technologies and practices.  The new rules go into effect July 1, 2013.

TRUSTe’s COPPA Safe Harbor program has been a leading compliance solution for companies seeking to serve the needs of children and their parents online.

As a leader in online privacy compliance, TRUSTe has always strived to set a bar for certification that is above the bare minimum required.  This philosophy helps to smooth the transition sparked by rule changes such as this one, as many of the changes are already incorporated into TRUSTe’s program requirements and our best practice recommendations.

For example: under the new rules, geolocation data will be considered Personal Information which may not be collected without parental consent.  Not only has TRUSTe required geolocation data to be treated as Personal Information for several years, we have also required transmission of such information be encrypted in order to enhance consumer safety.

Similarly, under the new rules unique identifiers such as mobile device IDs and IP addresses are considered Personal Information.  TRUSTe has been advising our client for some time that our understanding of Personal Information includes exactly these types of identifiers. Read more “Will the new COPPA Rules Effect TRUSTe’s COPPA Safe Harbor Program?”