TrustArc Blog

TRUSTe’s Dynamic Platform Detection Simplifies Cross-Device Ad Privacy Compliance

September 15, 2015

Today, we announced Dynamic Platform Detection, as a new feature of our TRUSTed Ads Compliance Manager. Using just a single smart tag, companies can provide opt-outs across both mobile and desktop platforms. With this new feature, companies can also provide consumers with a greater assurance that their opt-out preferences are being honored across devices, while simplifying compliance. TRUSTe Ads Compliance Manager is a comprehensive technology solution that overcomes the challenges of addressing consumer privacy preferences in desktop and mobile across any platform, device, or cookie/non-cookie environment. With the addition of Dynamic Platform Detection TRUSTe is taking the industry one step … Continue reading TRUSTe’s Dynamic Platform Detection Simplifies Cross-Device Ad Privacy Compliance

Now is the Time for Transparency on Behavioral Targeting

March 04, 2009

TRUSTe and TNS 2nd annual Behavioral Advertising Attitudes Survey release today reports ’09 results fairly consistent with ’08 results. Consumers very aware of tracking by third parties and they want content and advertising to be more relevant. While about half of consumers remain concerned about tracking, we show a statistically relevant increase in comfort of 6 percentage points. Now is the time for publishers to act. Consumers expect brands they know to protect their privacy. And companies already experimenting with proactive notice and control features report very low opt-out rates. Don’t bring up the rear guard of the industry. Consumers … Continue reading Now is the Time for Transparency on Behavioral Targeting