TrustArc Blog

EU High Court Confirms Pre-Ticked Boxes Are Insufficient for Cookie Consent

October 03, 2019

On October 1st, in the much anticipated Planet49 case, the Court of Justice of the European Union (ECJ) affirmed an earlier opinion set forth by the Advocate-General that utilizing pre-ticked boxes to obtain consent for website cookies does not represent valid consent because it does not show affirmative, unambiguous action on the part of the data subject.  The Court decided this with reference to the GDPR, the ePrivacy Directive and the GDPR’s predecessor, the Data Protection Directive, which was in force at the time of the matter at issue. The case, referred to the ECJ by the highest court in … Continue reading EU High Court Confirms Pre-Ticked Boxes Are Insufficient for Cookie Consent

Cookie Audit — Ready to Perform One Today?

August 29, 2019

“Cookie audits” resurfaced as a major topic shortly after the United Kingdom’s Information Commissioner’s Office (ICO) recommended that such audits become a regular part of a company’s privacy compliance efforts. On July 3rd, the ICO announced that it had published a new, detailed guidance covering the use of cookies and similar tracking technologies on websites and other terminal equipment. As part of this guidance, the ICO emphasized the importance of performing comprehensive cookie audits to detail what cookies are being used on a website and to discern which of them comprise “strictly necessary” first and third party cookies versus those … Continue reading Cookie Audit — Ready to Perform One Today?

TrustArc Cookie Consent and Real-Time Bidding Webinar – Overview and FAQ

August 26, 2019

On July 31st, TrustArc offered the latest webinar in its free Privacy Insight Series entitled Cookie Crack Down:  What New ICO and CNIL Guidance Means for Your Business.  The hour-long session and its slides are available on-demand here. The colorful webinar–we hope in terms of both its oral and visual accompaniment–attempted to make digestible the following far-ranging topics: How the data-driven digital advertising system works, from personalized ads, to the ad tech alphabet soup’s major participants, to identifiers and segments; The mechanics of real-time bidding (RTB) and bid requests, ad exchanges, and current RTB lawsuits in Europe; The interplay between … Continue reading TrustArc Cookie Consent and Real-Time Bidding Webinar – Overview and FAQ

New Webinar 7/31 – Cookie Crack Down: What New ICO and CNIL Guidance Means For Your Business

July 24, 2019

TrustArc is proud to present the next Privacy Insight Series webinar “Cookie Crack Down: What New Regulator Guidance Means For Your Business” with TrustArc Senior Counsel Darren Abernethy. This webinar will take place on Wednesday, July 31st at 8am PT / 11am ET / 4pm GMT. Don’t miss this opportunity to learn more recent cookie guidance – register today! The only thing hotter than temperatures this summer in the European Union is activity around the digital advertising ecosystem, real-time bidding, website cookie practices and discussions of the interplay between GDPR and the current ePrivacy Directive. Traditional interpretations (and consumers’ expectations) … Continue reading New Webinar 7/31 – Cookie Crack Down: What New ICO and CNIL Guidance Means For Your Business

UK ICO and French CNIL Increase Activity Around Cookies and Consent Practices

July 09, 2019

Perhaps the only thing higher than temperatures this summer in the European Union is the level of regulatory attention being paid to data-driven advertising and website cookie practices (including similar tracking technologies within mobile applications and other non-browser environments, collectively referred to here as “cookies”). This TrustArc blog post summarizes the major announcements and publications regulators have issued over the last few weeks, including what is expected to follow–and how TrustArc helps. UK ICO Report on Ad Tech, RTB and Privacy. First, the United Kingdom’s Information Commissioner’s Office (ICO) released on June 20th an “Update Report Into Adtech and Real … Continue reading UK ICO and French CNIL Increase Activity Around Cookies and Consent Practices

Round II of EU Cookie Compliance Inspections

October 12, 2016

By Helen Huang, Senior Product Manager In September 2014, the French Data Protection Authority, CNIL conducted a “cookie sweep” to review compliance with the EU Cookie Directive and published a combined analysis from 8 DPAs, including the Czech Republic, Denmark, France, Greece, The Netherlands, Slovenia, Spain, and the UK. The “cookie sweep” involved the CNIL conducting onsite and remote inspections to evaluate compliance with the latest EU cookie standards. The 2014 cookie sweep findings showed that many companies’ websites did not comply because insufficient notice and valid consent were being given to and/or sought from visitors. Many websites subsequently put in place compliance solutions … Continue reading Round II of EU Cookie Compliance Inspections