TrustArc Blog

The State of Online Privacy 2016

January 28, 2016

The TRUSTe/National Cyber Security Alliance U.S. Consumer Privacy Index reveals the extent of current consumer privacy concerns with more Americans concerned about not knowing how the personal information collected about them online is used than losing their principal source of income. Released today, to coincide with the ninth Data Privacy Day (#PrivacyAware), the study found that online privacy concerns topped the loss of personal income by 11 percentage points, despite only 3 in 10 Americans understanding how companies share their personal information. The business impact of consumers’ privacy concerns remains high with 89% avoiding companies they don’t believe protect their … Continue reading The State of Online Privacy 2016

IoT Privacy Summit: Self-Regulation & IoT Panel

May 15, 2015

Leading up to the second annual IoT Privacy Summit on June 17 we’ll be featuring a series of blog posts about the panels and speakers at the upcoming event.   No one knows for certain the exact impact big data will have on the future of privacy, or how the government might respond to big data’s exponential growth. However, privacy experts and thought leaders can provide some educated insight into what we might be able to expect. The panel titled, “Can Self-Regulation Meet Privacy Challenges of IoT?” at the upcoming IoT Privacy Summit 2015 at 11:30 a.m. on June 17, will … Continue reading IoT Privacy Summit: Self-Regulation & IoT Panel

WeChat Demonstrates Commitment to Consumer Privacy with TRUSTe Certification

January 06, 2014

Eleanor Treharne-Jones, Global Communications Director | TRUSTe @EleanorTJ Earlier today, TRUSTe announced that WeChat, the leading mobile social communication application for smartphones, and its website (, are now certified by TRUSTe. The global certification covers WeChat in seventeen different languages, five different mobile operating systems (Android, BlackBerry, iOS, Symbian and Windows Phone) and is part of WeChat’s ongoing commitment to online privacy, transparency and consumer choice. Over the last year, WeChat has seen phenomenal market growth almost tripling its users from 2012 to 2013. In July 2013 it became the most downloaded mobile communication app from official stores in Argentina, … Continue reading WeChat Demonstrates Commitment to Consumer Privacy with TRUSTe Certification

Building Confidence in Today’s Online Advertising

June 22, 2009

TRUSTe’s Approach to Behavioral Advertising Last week’s Commerce Committee hearings on Behavioral Advertising underscored consumer discomfort, the efforts that companies and groups are implementing to improve consumer confidence, and the gap that legislators are trying to close. As TRUSTe sealholders know, they have long been required to provide users with details of how cookies and other tracking technologies are used on their sites in their privacy policies. We have polled users about their opinions and expectations around Behavioral Advertising. In January, we provided a detailed guide intended to help companies better understand the technologies and business models involved and to … Continue reading Building Confidence in Today’s Online Advertising

Consumer Reports Touts TRUSTe Seals

August 06, 2008

In the September Issue of Consumer Reports provides an excellent guide for protecting your online identity and lists TRUSTe in its Steps to Avoid the Seven Most Common Blunders. Step seven warns consumers against the common mistake of shopping like they do in an offline store — to think twice , make sure there is https encryption, and look for TRUSTe seals when giving out personal information.