TrustArc Blog

The State of Online Privacy 2016

January 28, 2016

The TRUSTe/National Cyber Security Alliance U.S. Consumer Privacy Index reveals the extent of current consumer privacy concerns with more Americans concerned about not knowing how the personal information collected about them online is used than losing their principal source of income. Released today, to coincide with the ninth Data Privacy Day (#PrivacyAware), the study found that online privacy concerns topped the loss of personal income by 11 percentage points, despite only 3 in 10 Americans understanding how companies share their personal information. The business impact of consumers’ privacy concerns remains high with 89% avoiding companies they don’t believe protect their … Continue reading The State of Online Privacy 2016