Perhaps the only thing higher than temperatures this summer in the European Union is the level of regulatory attention being paid to data-driven advertising and website cookie practices (including similar tracking technologies within mobile applications and other non-browser environments, collectively referred to here as “cookies”). This TrustArc blog post summarizes the major announcements and publications regulators have issued over the last few weeks, including what is expected to follow–and how TrustArc helps. UK ICO Report on Ad Tech, RTB and Privacy. First, the United Kingdom’s Information Commissioner’s Office (ICO) released on June 20th an “Update Report Into Adtech and Real … Continue reading UK ICO and French CNIL Increase Activity Around Cookies and Consent Practices
TrustArc is proud to present the next Privacy Insight Series webinar “Pragmatic Consent Management: Meeting Compliance and Business Needs” with TrustArc Consulting Program Director Margaret Alston and TrustArc Senior Privacy Consultant Jim Keese. This webinar will take place this Wednesday, March 20th at 9am PT / 12pm ET / 5pm GMT. Don’t miss this opportunity to learn more about managing consent – register today! As the dust settles on the first wave of GDPR implementation initiatives, businesses are left with a multitude of questions. Is implementing a simple cookie banner enough? How can I manage consents across multiple systems? How … Continue reading Upcoming Webinar – Pragmatic Consent Management: Meeting Compliance and Business Needs
On November 8th in sunny San Jose, TrustArc was pleased to take part at the California Lawyers Association’s annual IP Institute. Speaking on a panel entitled GDPR: Lessons Learned from the Front Line, TrustArc shared tips and insights both for organizations still working towards GDPR compliance, and for those seeking to take their privacy programs to the next level, including for interoperability with other global privacy laws and frameworks. Not lost in the discussion was the fact that many law firms, of all sizes, are likewise still looking to their own GDPR/privacy compliance, which is critical to their being viewed … Continue reading TrustArc Participates at California Lawyers Association IP Institute
Companies that must comply with the GDPR should take a close look at their marketing processes to ensure that they will meet GDPR requirements. The following three examples are key places where most companies should take another look at their processes with regard to GDPR consent requirements. Marketing Outreach Email Programs Most companies’ marketing departments have outreach programs where a large database of clients and prospects are sent emails with information about new products or services. If individuals have unsubscribed, opted out, or otherwise indicated their desire that your organization stop using their personal information, your organization may not contact … Continue reading GDPR Compliance – Consent Requirements under the GDPR – Marketing Activities
by Gary LaFever, CEO of Anonos Taking the “personal” out of Personal Data® Many companies aren’t yet aware that they are or will be doing anything wrong processing analytics or using historical data bases under the GDPR. While many companies are understandably focused on conducting data inventories and data protection impact assessments, it is critical to note that inventories and assessments will not support new legal bases required under the GDPR for processing data analytics or for using historical databases involving EU personal data. An important aspect of the GDPR is the new requirement that “consent” must be specific and … Continue reading Can You Legally do Analytics Under the GDPR?