TrustArc Blog

GDPR Compliance – Consent Requirements under the GDPR – Marketing Activities

May 04, 2018

Companies that must comply with the GDPR should take a close look at their marketing processes to ensure that they will meet GDPR requirements. The following three examples are key places where most companies should take another look at their processes with regard to GDPR consent requirements. Marketing Outreach Email Programs Most companies’ marketing departments have outreach programs where a large database of clients and prospects are sent emails with information about new products or services. If individuals have unsubscribed, opted out, or otherwise indicated their desire that your organization stop using their personal information, your organization may not contact … Continue reading GDPR Compliance – Consent Requirements under the GDPR – Marketing Activities

Can You Legally do Analytics Under the GDPR?

July 17, 2017

by Gary LaFever, CEO of Anonos Taking the “personal” out of Personal Data® Many companies aren’t yet aware that they are or will be doing anything wrong processing analytics or using historical data bases under the GDPR. While many companies are understandably focused on conducting data inventories and data protection impact assessments, it is critical to note that inventories and assessments will not support new legal bases required under the GDPR for processing data analytics or for using historical databases involving EU personal data. An important aspect of the GDPR is the new requirement that “consent” must be specific and … Continue reading Can You Legally do Analytics Under the GDPR?