TrustArc Blog

Awareness of DAA AdChoices Icon Rises to 42%

May 09, 2016

New research findings published today, show consumer concern over online tracking for targeted ads has fallen from 65% to 61% over the last year and awareness of the DAA AdChoices icon, has risen to 42% – five points higher than last year (37%). These latest stats show the sustained growth and success of the DAA program but also what’s at stake for the digital publishing industry as 28% report they had used adblocking software in the month prior to the survey. As consumers become more aware of how they can control the types of ads they see, they are more … Continue reading Awareness of DAA AdChoices Icon Rises to 42%

May Spotlight: TRUSTe Speaking at Events in Toronto, LA and London

May 02, 2016

IAPP Canada Privacy Symposium 2016 May 11 – May 12 Toronto The privacy landscape is changing at breakneck speed, and your job is becoming more complex by the day. Boasting exceptional education, unmatched networking and a strong community of privacy professionals, the Symposium returns to help you step up your game. TRUSTe’s Eleanor Treharne-Jones will be speaking on Wednesday, May 11th, 11:45am-1pm on “Are You Ready for the GDPR? Let’s Find Out.” > Register here   Digital Advertising Alliance Summit 2016 May 12 – May 13 Los Angeles The Digital Advertising Alliance Summit 2016 is a full-day event and provides … Continue reading May Spotlight: TRUSTe Speaking at Events in Toronto, LA and London

September Spotlight: Live Demos, Privacy Webinars, IAPP Privacy. Security. Risk. 2015

September 01, 2015


September 10, 10-10:30 a.m., PDT

Live Demo: Ads Privacy Compliance Technology

Enforcement of DAA principles on interest-based advertising over desktop has been in force for a while now, but mobile enforcement starts Sept. 1. If you leverage interest-based advertising, you’ll need to have the following in place for both desktop and mobile environments across all devices. Learn more about mobile ad compliance in this live demo webinar.

Register here.


September 14- 16

Information Governance Exchange


TRUSTe is solution provider at this two-day event that attracts senior executives working in data privacy, governance and related fields. Attendees will connect with their peers and have the opportunity to attend numerous strategic information sharing sessions, one-to-one meetings and discussions.

Request an invitation here.


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Meet TRUSTe: Chris Babel, CEO

June 24, 2015

Over the past six months we have given you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe. This week we conclude the series with our CEO Chris Babel.


How long have you worked at TRUSTe? It will be 6 years this December.

Tell us about your role at TRUSTe. As CEO, I’m responsible for setting strategy, vision and direction for the company. This encompasses everything from what markets to enter, what products to deliver to help our customers succeed and how to differentiate TRUSTe. Critical to succeeding is our culture and team, as the best strategy in the world still loses without great execution from people who understand the company direction and are passionate about our shared success. On a daily basis this can vary dramatically from meeting externally with customers or prospects to improve our market knowledge or internally hosting our monthly “Beer with Babel” meeting where employees can directly or anonymously submit any question they have about the company and our direction.

How has your role changed over time? When I started at TRUSTe, we had just transitioned from a non-profit organization with 60 employees and were just starting to build our technology platform. Today, we have about 175 employees with more people in product and engineering than we had in the whole company five years ago. Managing the transition to a full-fledged technology company and transitioning the culture with the market concerns around privacy exploding has been a massive change to TRUSTe and exciting challenge.

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TRUSTe CEO Chris Babel’s Keynote from Pii Conference

December 16, 2014

TRUSTe’s CEO Chris Babel spoke at the Privacy Identity Innovation (Pii) event on Nov. 13 in Silicon Valley. This recently released video shows Chris’ keynote presentation at the event where he touches on the history of TRUSTe and how privacy has evolved during the past 17 years since TRUSTe was founded. Watch the video below to hear Chris’ full keynote: Product Launch: TRUSTe from Privacy Identity Innovation on Vimeo.

Join Us at pii2013 to Discuss Privacy Developments Outside the EU & US

September 12, 2013

Saira Nayak

How is privacy evolving in jurisdictions outside of the United States and European Union? That will be the main topic of discussion at my panel entitled: “Beyond the U.S. and E.U.: A Look at Data Protection in Other Parts of the World,” part of pii2013 next week in Seattle, Washington.

pii, which stands for “privacy, identity and innovation” is a uniquely different privacy conference that @Jim_Adler describes perfectly as the “the best gathering of wonks, geeks, and suits.” This year, the event kicks off on Monday, September 16th with a daylong global data protection workshop – a must if you need a crash course in what’s been happening in data protection around the world.

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