TrustArc Blog

Cisco Boosts Trust with Industry-Leading APEC PRP Certification

September 13, 2019

By Harvey Jang, Chief Privacy Officer & Counsel, Cisco Cisco is now certified under the new Asia-Pacific Economic Cooperation (APEC) Privacy Recognition for Processors (PRP) System. Cisco has been an active supporter of the APEC Cross Border Privacy Rules system (CBPRs) and an advocate for safe and secure global data flows. We are an early adopter and the eighth company to be PRP certified. The APEC Cross Border Privacy Rules (CBPR) and PRP systems are voluntary, enforceable (and independently verified) privacy certifications built upon the 9 Principles of the APEC Privacy Framework endorsed by the 21 APEC Member Economies (see www.cbprs.org). The CBPRs focus … Continue reading Cisco Boosts Trust with Industry-Leading APEC PRP Certification

Prophix Software Selects TrustArc to Demonstrate Effective Privacy and Data Governance

August 28, 2019

Prophix Software, a global leader in mid-market Corporate Performance Management (CPM) software, today announced it selected TrustArc to help demonstrate ongoing compliance and effective privacy governance with the TRUSTe Enterprise Certification. The certification is based on a comprehensive set of requirements governing data privacy management practices as outlined in the TRUSTe Enterprise Privacy & Data Governance Practices Assessment Criteria. TrustArc certifications are managed by TRUSTe LLC, a wholly owned subsidiary of TrustArc. As a component of the certification, TrustArc is also providing independent dispute resolution services to address privacy-related questions around customer data from users and ongoing access to privacy guidance. Prophix … Continue reading Prophix Software Selects TrustArc to Demonstrate Effective Privacy and Data Governance

Informed Consent is the Key to Protecting Consumer Good Will

June 24, 2009

Web sites are increasingly asking consumers to allow access to their address books to send invitations to their friends on the consumer’s behalf. A common technique to increase the site subscriptions, and benefits for the user by bringing their friends into the service. A recent article in the New York Times highlights the complexities of implementing an address book import feature. Done well, such a mechanism provides clear notice to consumers to ensure that they understand what will happen to the addresses in their address book, so the consumer has a meaningful opportunity to consent. Implemented poorly, it can leave … Continue reading Informed Consent is the Key to Protecting Consumer Good Will