TrustArc Blog

VIDEO: Drawbridge’s COO Eric Rosenblum Discusses the Importance of Privacy

December 19, 2013

Drawbridge is a cross-device advertising platform that helps advertisers find and identify users across devices. By matching people to more than 1 billion devices, they are able to offer marketers superior results through audience targeting with 3rd party data, retargeting across devices, and smarter “run-of-data” campaigns.  Watch as Eric Rosenblum, COO of Drawbridge, discusses the importance of privacy and why TRUSTe’s framework, innovation in technology, and the TRUSTed Ads product appealed to them.

VIDEO: AdTruth Partners with TRUSTe to Help Protect Privacy in Device Recognition Technology

November 22, 2013

AdTruth is a Device Recognition Technology (DRT) company that enables marketers to reach and recognize audiences at scale on any devices while respecting consumer privacy and choice. James Lamberti, VP and General Manager at AdTruth, sat down with us to discuss how TRUSTe helped deliver a mobile and desktop privacy technology solution, providing consumer choice when using interest based advertising dependent on technologies other than cookies.

Eric Rosenblum, COO of Drawbridge, Joins TRUSTe at the 2013 “Powering Trust” Roadshow to Encourage Privacy Commitments Across Devices

October 03, 2013

Daryl McNutt, VP Marketing Drawbridge
@Drawbridge

In today’s mobile-focused world, a user’s privacy is not only the most important, but also the hardest thing for companies to promise. Many ad exchanges, big-name brands, and app developers aren’t yet sure how to effectively target users on mobile without accessing personally identifiable information (PII). However, for some companies, the pledge to protect consumer privacy comes first and foremost when introducing cross-device technology – and Drawbridge is one of those companies.

Read more “Eric Rosenblum, COO of Drawbridge, Joins TRUSTe at the 2013 “Powering Trust” Roadshow to Encourage Privacy Commitments Across Devices”