TrustArc Blog

TRUSTe applauds new FTC Behavioral Marketing Principles

February 23, 2009

This month, the Federal Trade Commission issued its highly anticipated staff report on Self-Regulatory Principles for Online Behavioral Advertising, a report that represents important guidance to the online advertising industry at a critical time. At TRUSTe, we address these principles on a daily basis when working with the sites we certify. We want to thank the FTC for recognizing the need for formal guidance surrounding behavioral advertising. Expectations for data privacy online continue to evolve. On one end, we encourage companies to aim for a creative and engaging online experience for users, but as a whole, companies need to provide … Continue reading TRUSTe applauds new FTC Behavioral Marketing Principles

IE8: Browsing “InPrivate” Features Take User Privacy to Center Stage

August 25, 2008

User sensitivity to privacy on the internet has been difficult to quantify and act upon for technology providers, websites and advertisers, never mind consumers themselves. In TRUSTe research we have seen a consistent user concern about tracking and targeting; inconsistently competing with a desire for more relevant advertising and content. New features that Microsoft has added to IE8, (explained here on the IE8 Blog), help resolve some of that concern that users express by giving them more choices on how to control information (both PII and anonymized behavioral information.) “InPrivate” browsing allows consumers to easily, anonymously browse the web by … Continue reading IE8: Browsing “InPrivate” Features Take User Privacy to Center Stage