TrustArc Blog

5 Benefits of APEC CBPR Certification You Should Know About

March 13, 2017

1) Jurisdiction-Specific Transfer Benefits: In Japan, companies that have a CBPR certification do not have to obtain consent to transfer data to another country, which is otherwise required under Japanese law. 2) Facilitation of APEC-European Interoperability: An APEC CBPR certification may make it easier for an organization to obtain approval of their Binding Corporate Rules in the European Union. Since 2013, APEC member Economies and EU officials have been collaborating to promote interoperability between the two regional transfer mechanisms. 3) Alignment with Global Frameworks: An APEC CBPR certification is based on many of the same principles that inform the OECD … Continue reading 5 Benefits of APEC CBPR Certification You Should Know About

Korea Next to Join Cross Border Privacy Rule (CBPR) System

January 19, 2017

  The CBPR system continues to build momentum in the Asia Pacific region, with S. Korea becoming the latest APEC economy to submit their Intent to Participate. This follows on the heels of Taiwan’s announcement to follow suit later this year. Korea offers significant market opportunity for American exporters. Korea’s participation in the APEC CBPR System will promote digital trade, benefit companies in the United States and around the region, and drive uptake of higher privacy standards for consumers in the Asia-Pacific, said Acting Assistant Secretary for Industry and Analysis, Ted Dean in response to this week’s announcement. On Monday, an … Continue reading Korea Next to Join Cross Border Privacy Rule (CBPR) System

Cross Border Privacy Rules: Uptake Increases as Heads of State Affirm Commitment

November 23, 2016

On November 20, the Heads of State for the 21 APEC member economies met in Lima, Peru at the annual APEC Leaders’ meeting.  In their Joint Declaration, APEC Leaders once again recognized “the importance of implementing the APEC Cross-Border Privacy Rules (CBPR) System, a voluntary mechanism whose participants seek to increase the number of economies, companies, and accountability agents that participate in the CBPR System.”  During his press conference in Lima, President Obama specifically called out the group’s endorsement as a way to advance the digital economy and “to protect the privacy of personal information as it crosses borders.” High-level … Continue reading Cross Border Privacy Rules: Uptake Increases as Heads of State Affirm Commitment

APEC Cross Border Privacy Rules Advancing in Asia

July 29, 2016

Over the last three weeks, privacy-focused events in China, South Korea and Singapore have highlighted the growing momentum of APEC’s Cross Border Privacy Rules (CBPR) system in the region. On June 29, China’s Ministry of Commerce, Foreign Ministry, General Administration of Customs and the China International Electronic Commerce Centre (CIECC) hosted the 6th APEC E-Commerce Business Alliance (ECBA) Forum in Jinjiang, Fujian province, China. The U.S. representatives to the ECBA are TRUSTe’s Director of Policy, Josh Harris, Markus Heyder, Vice-President of the Centre for Information Policy Leadership and Manuel Maisog, partner at Hunton & Williams, Beijing.   In his keynote address, APEC Secretariat Executive Director Alan Bollard … Continue reading APEC Cross Border Privacy Rules Advancing in Asia

Going for Olympic Gold Data Practices in Latin America

June 28, 2016

Latin America is in the summer spotlight with the hosting of the International Olympic Games in Brazil and the 100th anniversary of the Copa América futbol tournament, making this a timely moment to take stock of where data privacy regimes stand in Latin America. Powered by new education initiatives and increased investment in telecom network infrastructure, Internet usage in Latin America is burgeoning. Public-private partnerships, evolving finance laws, and an explosion in mobile broadband adoption has led to an environment in which, since 2008, Internet usage has more than doubled. Observers estimate that sixty percent of Latin Americans will have … Continue reading Going for Olympic Gold Data Practices in Latin America

TRUSTe Named First Accountability Agent for APEC Cross Border Privacy

June 28, 2013

This week, TRUSTe announced that it is the first approved Accountability Agent for the Asia-Pacific Economic Cooperation (APEC) Cross Border Privacy Rules (CBPR) System. The primary goal of APEC is to support sustainable economic growth and prosperity in the Asia-Pacific region. The APEC CBPR System is a self-regulatory initiative that addresses cross border data flows between the United States and other APEC Member Economies, through voluntary and enforceable codes of conduct adopted by participating businesses.

The APEC CBPR system is the first framework approved for the transfer of personal data between all 21 APEC Member Countries. The United States is the first formal participant in the CBPR system, and the Federal Trade Commission is the system’s first enforcement authority.

U.S. Acting Secretary of Commerce Cameron Kerry congratulated TRUSTe on becoming the first accountability agent to be endorsed to participate in the APEC Cross Border Privacy Rules system.

“This is a critical first step in implementing a groundbreaking new system which will facilitate data flows and support trade throughout the APEC region,” said Kerry. “It also represents a concrete example of how we are implementing the Administration’s Privacy Blueprint to further interoperability of privacy frameworks all over the world. We look forward to seeing more accountability agents join the APEC CBPR system, and to realizing fully all the benefits that this initiative will bring in the near future.”

The Electronic Commerce Steering Group (ECSG) is responsible for data protection issues, including the CBPR framework. Read more “TRUSTe Named First Accountability Agent for APEC Cross Border Privacy”