Director of Product Management | TRUSTe
Last week I had the pleasure of speaking at the OMMA Global Event held in NYC with Jason Shulman, VP of Ad Sales at Adap.tv. Almost 150 people attended the session, with representatives from all sides of the ad ecosystem, including agencies, publishers and intermediaries.
The focus of our discussion was two-fold:
1) AdChoices/self-regulation evolution
2) AdChoices experience extension to other mediums, specifically video advertising.
It was an extremely engaged audience, and below I’ve included some highlights of our discussion:
1. Self-Regulatory/AdChoices evolution
In the past couple of months various pundits have claimed that this self-regulatory initiative won’t work or that its adoption rate will be too slow, relegating it to a “lipstick on the privacy pig” effort. Others called it a great first step toward addressing the consumer privacy equation and pointed to its growth as a success metric (3% on all display ads back in May versus 11% last month). Read more “Self-Regulation Meets Video Advertising at OMMA Global”