TrustArc Blog

Awareness of DAA AdChoices Icon Rises to 42%

May 09, 2016

New research findings published today, show consumer concern over online tracking for targeted ads has fallen from 65% to 61% over the last year and awareness of the DAA AdChoices icon, has risen to 42% – five points higher than last year (37%). These latest stats show the sustained growth and success of the DAA program but also what’s at stake for the digital publishing industry as 28% report they had used adblocking software in the month prior to the survey. As consumers become more aware of how they can control the types of ads they see, they are more … Continue reading Awareness of DAA AdChoices Icon Rises to 42%

Majority of Smartphone Users Concerned About Tracking, But Increasing Opt-Out Awareness Could Boost Trust

February 20, 2015

Smartphone users don’t like the idea of being served targeted ads on their smartphones – at least, for now. New survey results from Ipsos on behalf of TRUSTe show that 68% of US smartphone users are concerned about the possibility of having their activity tracked to serve them targeted ads. Study after study has shown that smart device users, as well as the majority of people connected to the Internet in some way, don’t like being tracked without their knowledge or consent, and have concerns about privacy. But this could change in the near future. This survey also showed that … Continue reading Majority of Smartphone Users Concerned About Tracking, But Increasing Opt-Out Awareness Could Boost Trust

CBBB Data Collection Compliance Effort — What You Need To Know

December 04, 2013

Recently, the Council of Better Business Bureaus (CBBB) announced that they are stepping up their enforcement efforts to ensure businesses adhere to the Digital Advertising Association (DAA) Self-Regulatory Principles (see examples). The CBBB is reviewing websites that allow 3rd parties to collect data for OBA purposes for compliance with the enhanced notice requirements. Companies who may be in violation of the Principles have been notified by the CBBB. Industry associations, like the International Association of Privacy Professionals (IAPP), are taking note of the CBBB’s announcement. The CBBB along with the Direct Marketing Association (DMA), administers the Online Interest-Based Advertising (OBA) … Continue reading CBBB Data Collection Compliance Effort — What You Need To Know

Banana Republic Unveils Innovation in Mobile Advertising

March 22, 2013

 

Hats off to Gap Inc.’s Banana Republic mobile advertising campaign that offers consumers additional discounts through their mobile devices — that can be used either in-store or online.  Announced today on Mobile Commerce Daily, the campaign, which offers a 10% off coupon that can be redeemed in-store, aims to drive consumer sales.

Through TRUSTed Mobile Ads preference manager, consumers now have the power to control their ad preferences while viewing ads. With a simple click of the AdChoices icon, consumers can trust that their privacy preferences are protected. Read more “Banana Republic Unveils Innovation in Mobile Advertising”